iwom

Furthermore , the paper explores how tourism businesses can develop the corresponding marketing and make the good influence on IWOM .

旅游目的地应展开针对性的营销策略，影响网络口碑。

Internet word-of-mouth ( IWOM ) is one of the most influential information sources .

口碑是对旅游者购买行为影响最大的信息来源之一。

For more about what it means to IWOM for brands , here for the whole article .

更多“群”对于品牌网络口碑的意义，请点击这里阅读全文。

This paper proposes that IWOM number and type and tourists'professional knowledge influence tourists'pre-purchasing evaluation to goods and services and further influence their consumer behavior .

旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价，进而影响其消费行为。

With the development and popularization of Chinese social media and the use of Internet word-of-mouth ( IWOM ), group-buying websites have quickly developed .

随着中国社会化媒体发展与普及，以及对网络口碑营销手段的运用，国内团购网得以迅速发展。

With the development of Internet , IWOM presents more and more consumer-oriented travel information due to its character of being computer-mediated , anonymous and more influential .

网络口碑作为一种以计算机为媒介、传播范围更大、匿名的数字化口碑，为旅游者提供了大量来自其他旅游者的真实旅游体验。

With the development of internet economy , communication of Word-of-Mouth has been gradually developed from traditional channels to the network , Internet Word-of-Mouth ( IWOM ) has been the important information to assist consumer online purchasing .

随着互联网经济的发展，口碑逐渐从线下传播发展到线上传播，网络口碑已经成为辅助消费者进行网络购买的重要信息。

With the development of Internet technology , more and more consumers tend to express their views and comments on the network , so word-of-mouth breaks through the traditional form of spreading and becomes more influential internet word-of-mouth ( hereinafter referred to as " IWOM ") .

随着互联网技术的发展，越来越多的消费者在网络上发表自己的看法和评论，口碑也就突破了传统口碑的传播形式，成为更具影响力的网络口碑。