交易效用

保险公司在经营中要获取更高的交易效用，必须坚持营销道德来防止违约的发生。能否建立保险业的道德气氛以吸引潜在客户已成为保险公司能否在竞争中取胜的关键所在。

To obtain higher profits and prevent breach of contract , the insurance company ought to persist in marketing moral , which has become the key for them to attract potential customers .

这部分主要对理性主体与资源的有限性、交易成本、效用最大化等概念进行了分析。

These concepts including rational agent and limited resource , cost of transaction and maximum of effectiveness are analyzed .

通过建立虚拟营销合作市场交易机制、效用函数和羊群行为判别规则，证明了盟主企业选择合作伙伴的行为呈现羊群效应的特征。

The thesis sets up the market transaction mechanism of virtual marketing cooperation , utility function and discriminating rule of Herd Behavior , and then demonstrates the characteristic of Herd Behavior , which occurs when the leading member company selects its partner .

从经济学的理论视角来看，关联交易符合稀缺资源效用论，是对博弈论下的非合作博弈的反叛。

From the angle of the theory of economics , the affiliated transaction accords with the rare resource utility theory .

设租行为产生租金的供给，寻租行为产生租金的需求，供求双方在带有风险性的租金市场上进行交易时，遵循效用最大化原则。

Rent setting makes supply of rent , rent seeking makes demand of rent , both the two sides follow the principle of utility maximization while doing venture business with each other .

研究表明，风险交易市场是商业银行风险管理不可缺少的部分，风险在市场上的交易可以增加交易各方的效用，优化风险资源配置，风险的交易是一种帕累托改进。

Risk traded in market could increase the utility of trading parties and optimize allocation of resources . Transaction of risk is a kind of Pareto improvement .