低成本营销

本论文基于营销组合策略，目标市场战略及信息化建设三个层面制定了广钢林德的差异化营销策略和低成本营销策略，也可为同类企业营销策略的制定提供参考。

This thesis bases on marketing mix strategy , STP strategy and information technology to formulate differentiated marketing strategy and low cost marketing strategy of Linde GISE .

另外选适合自身特点的宣传方式，做好品牌推广的长远规划，这是低成本营销的关键。

In addition , it is crux to do lower cost marketing choose the right propagandistic style to promote brands .

过去一年来，得益于金融危机，阿里巴巴实现了强劲增长，因为中小企业纷纷转向互联网，将其当作一种低成本营销渠道。

Alibaba has had strong growth during the past year , benefiting from the financial crisis as small and medium-sized enterprises turned to the Internet as a low-cost marketing channel .

数据库营销是一种低成本且精准的营销方式，数据库营销系统则是开展数据库营销的平台。

Database-marketing is a mode used in enterprise to improve marketing effect and cut down cost , while the Database-marketing system is a platform based on which the database-marketing is operated .