关系营销

X矿泉水公司基于服务的关系营销策略

Relationship Marketing Strategy of X Mineral Water Inc. Based on Service

关系营销理论在吉林联通CDMA业务中的应用研究

A Practical Study of Relationship Marketing Theory on JILIN Unicom CDMA Business

最后，对服务营销、关系营销、网络营销以及体验营销理念在AL英语培训公司的市场应用中的应用进行了研究。

Finally , service marketing , relationship marketing , network marketing and experiential marketing concept in the AL English training market applications .

关系营销在图书市场中的应用关系营销：G公司节水灌溉西南业务的拓展措施

Application of Relation Marketing in Book Market Relation Marketing : Exploration Measure for Water-saving Irrigation Business of G Company in Southwest , China

具体从内部关系营销、组织设计、资源配置和塑造品牌优势等方面研究了H公司顾客市场关系营销的内部措施。

We specific studied interior steps for Relationship Marketing of the customer market in Inner Relationship Marketing , the design of organization and molding the brand etc.

结合客户关系营销理论研究，针对AD公司目前存在的问题，提出进一步改进的建议，为AD公司未来的发展提供有力的实践和理论指导。

Based on the theories research of customer relationship marketing , aiming at issues of AD company , the paper puts forward advices for further improvement .

同时针对G银行网络银行营销的实际情况，给出G银行网络银行客户关系营销、产品创新和多渠道营销策略与措施。

At the same time for G bank network bank marketing situation , Given G bank network bank consumer relationship marketing , product Innovation and multi channel marketing strategies and measures .

论文利用调研数据，以结构方程建模（SEM）技术对研究模型和假说进行验证。主要研究结果包括：（1）以承诺-信任关系营销为基础的顾客忠诚模型。

The research model and hypotheses are empirically tested using SEM technology and finds that : ( 1 ) the final customer loyalty model based on commitment-trust relationship ;

论文首先提出了B2C关系营销中目标客户确定的总体方法。

The method of identifying target customer in business to customer ( B2C ) relationship marketing is offered generally first .

4Rs强调关系营销，注重回报。

While 4Rs is relationship marketing which emphases return for the enterprises .

Berry（1983）等提出关系营销的概念，认为此后营销的重点开始从交易转向关系。

So Berry ( 1983 ), put forward the concept of relationship marketing . He thinks the key point of marketing is moving from trading to relationship .

内部营销论述了G公司的组织结构创新，创建有利于实施关系营销企业文化，以及员工的管理和补充；提出了相关者市场中股东市场与供应商市场的拓展措施。

In this paper , internal related chapter discuss organization structure innovation in G Company the creation of corporate culture to execute relation marketing usefully , and staff management and compensation , put forward measures to explore shareholder and suppliers in relative market .

本文的写作以现代市场营销观念、STP营销理论、关系营销理论、营销组合和渠道创新理论为基础。

The theory of this thesis is based on the modern marketing concept , STP marketing theory , relationship marketing theory , the marketing mix and the channel innovation theory .

然而正如Fournier（1998）指出的那样关系营销的研究成果在品牌层面的探讨太过匮乏。

However , as Fournier ( 1998 ) points out ," Research results of relationship marketing on the brand level are explored too deficient " .

最后，本文还针对目前市场营销环境发生的变化提出了LBD进一步开拓市场的策略，即网络营销和关系营销，并对其实施做了详细论述。

In the last part , it made and stated minutely further market strategy to cope current variety of market situation , which is net marketing and relationship marketing .

最后，大4S营销技术强调的是营销基本功，主要是在现代市场营销技术的基础之上，整合关系营销技术与网络营销技术的优势，进而解决现有汽车市场营销技术单一、落后等方面的问题。

Lastly , what the Big 4S Marketing Technology emphasizes is the basic skill of Marketing , which is on the base of advantage in Modern Marketing Technology , the Relationship-marketing and the Online-marketing technology , in order to solve the single and backward question of marketing technology .

再次，以4Rs理论为基础，进行了关系营销方案设计，提出了客户信息收集与分析，客户关系维系、客户关系提升方案，力求以客户为中心，提高客户满意度和忠诚度；

Thirdly , on the base of 4Rs theory , this paper makes the plan of relationship marketing , puts forward the plan about collecting and analyzing customer information , maintaining and upgrading customers relationship , emphasizes on taking customer as the center to enhance customers satisfaction and loyalty ;

重庆市农村信用社客户关系营销策略探讨

Study on Customer Relationship Marketing Strategy of Chongqing Rural Credit Cooperative

互联网环境下顾客导向型关系营销策略研究

Research on strategies of customer-oriented relationship marketing in the internet environment

移动通信运营商关系营销问题探讨

A discussion on relationship marketing of mobile communication carriers in China

供电企业关系营销运作体系的设计

Design of the Relationship Marketing Operation System for Power Supply Enterprises

房地产经纪业的关系营销发展理论研究

Study on the Theory of Relationship Marketing for Real Estate Broking

关系营销中客户回报计划对客户品牌选择行为的影响研究

The Effect of Retail Reward Programs on Customer Brand Choice Behavior

本部分主要是对关系营销理论演进历程的回顾。

We review the history of relationship marketing in this part .

关系营销的着眼点是赢得客户并保持客户。

The importance of Relation Marketing is to win and keep customers .

试析用价值链增强关系营销观念

Discuss on Enriching Relation Marketing Concept with Value Chain Theory

浅论房地产顾客市场关系营销模式

Briefly on the Marketing Pattern of Client-market Relationship in Real Estate Business

第四节介绍了关系营销划分的三个层次。

Section four introduces the three tiers of relationship marketing .

客户关系营销策略与石化企业竞争力探析

Discussion on Marketing Measures of Customer Relationship and Competitiveness of Petrochemical Enterprises

第一节介绍了关系营销产生的背景。

Section one introduces the emergence background of relationship marketing .