品牌协同效应

第三部分，企业并购中的协同效应，首先对协同效应的概念进行了界定，重点研究了管理协同效应、经营协同效应、财务协同效应，技术协同效应、文化协同效应和品牌协同效应等内容。

Firstly , the concept of synergy effect was defined . The common synergy effect research study management synergy effect , operation synergy effect , finance synergy effect , technology synergy effect , culture synergy effect and brand synergy effect etc.

研究表明，品牌具有协同效应。

Study shows that brands have effect of coordination .

对城市品牌与企业品牌协同效应的认知，有助于推动城市品牌和企业品牌的共同提升，以及城市与企业的和谐发展。

To cognize the city brand and the enterprise brand coordination effect , is helpful to promote the city brand and the enterprise brand value as well as the city and enterprise 's harmonious development .

浅论城市品牌与企业品牌的协同效应

A Study on the Coordination Effect between City Brand and Enterprise Brand