笔者运用神经科学的研究工具之一&EEG（脑电波）对一则大众速腾广告的传播效果进行了分析，并且给出了改进建议。
In this thesis EEG ( electroencephalograph ) - one of the neuroscience tools is used to analyze the communication effect of one piece of automobile named " SUTENG " advertisement and suggestions for improvement are given .
大众速腾