安徽卫视

第一个视频是由安徽卫视录制的，在视频里一群大学生告诉父母自己爱他们。

The first , filmed by an Anhui TV station , shows a number of college students telling their parents they love them .

与此同时，在当今媒体竞争异常激烈、新媒体冲击的媒介环境下，安徽卫视的电视剧品牌营销战略也有很多不足之处，自身竞争力优势日趋下滑，亟待对自身品牌经营方向进行变革和升级。

At the same time , under the circumstances of fierce media competition and the impact of new media , Anhui TV needs immediately Changes and upgrades to get rid of its disadvantages of brand positioning strategy .

安徽卫视在取得成绩的同时，也遇到了许多有待突破的经营难题。

At the same time , Anhui Satellite TV also faced many problems .

安徽卫视作为我国电视业中优秀的一份子，也必将受到这两方面的影响。

Anhui Satellite TV will be influenced by these two sides as an excellent member in the Chinese TV industry .

安徽卫视：酝酿突围&份额竞争语境下准专业化电视剧频道的生存选择

Anhui STV : Brewing Breakthroughs & the Choice of Existence of Quasi-specialization TV Play Channels in the Linguistic Circumstance " Share Competition "

安徽卫视必须在挑战来临之前，深入了解市场，不断地保持自我创新和发展，才能在未来的机遇和挑战中立于不败之地。

Before threats coming , if Anhui Satellite TV can research market deeply and keep innovating and developing , it will succeed in the future .

第二章，分析我国电视业的竞争环境，包括我国电视业目前的市场现状、竞争格局和盈利模式等，从而解析安徽卫视生存的外部环境。

In the Chapter Two , it analyzes the competition environment of the Chinese TV industry which includes current market situation , competition situation and profit model of the Chinese TV industry .

2007年，安徽卫视在全国总覆盖人口达到7.7亿，广告收入超过8亿元。

In 2007 , Anhui Satellite TV has covered 770 million people and its sales of ad have been more than 600 million RMB which is the top 2 in the provincial satellite TV .

然而，学界多关注安徽卫视电视剧的内容特色及播出模式，对其电视剧的整合营销传播管理及策略鲜有涉及。

However , the academia mostly focuses on the distinctive contents and broadcast models of Anhui Satellite TV teleplays and very few people concentrate on the Integrated Marketing Communication management and strategy of its teleplays .