客户价值主张

其次，在此基础上综合运用相关理论，以商业模式三维立体模式为基础，提出了一体化服务商业模式的构成体系框架，即由客户价值主张、企业资源与能力、战略联盟三部分组成。

And then , according to the theories , this paper proposes the structure framework of the integrated service business model based on vertical integration strategy transformation , and the three elements of the integrated service business model which is customer value proposition , resources and ability , strategic alliance .

网络环境下客户价值主张的量化方法及应用

To Study on Application and Quantification of Value Proposition for Customers under Internet Circumstance

从产品的角度将客户价值主张分为罗列全部优点、宣传有利差异点和突出共鸣点。

From production view , value proposition could be classified as all benefits , favorable points of difference , and resonating focus .

从战略的角度将客户价值主张分为总成本最低、产品领先、全面客户解决方案和系统锁定等几种类型，并针对每个类型进行案例分析。

From strategy view , value proposition could be classified as all cost lowest , leading production , whole customer solution , and system lock .