客运营销

铁路客运营销决策支持系统的数据库系统分析

Analysis on database system of railway passenger transportation marketing decision support system

客运营销绩效评价是铁路运输企业提高客运市场占有率的重要途径，但目前铁路采用的评价方法有其局限性。

Performance appraisal in railway passenger transportation marketing is an important way for railway transportation enterprise to improve its possession percentage of passenger market , but the method using now in railway is not scientific .

铁路客运营销管理中10Ps理论的应用

Application of " 10Ps " Theory to Management and Sale of Railway Passenger Transport

建立铁路客运营销机制的思考

Consideration about Establishment of Marketing Mechanism for Railway Passenger Transportation

业务智能技术在铁路客运营销辅助决策系统中的应用

Application of Business Intelligence technology to Railway Passenger Transport Marketing Aided Decision System

客运营销调度指挥系统的实现

Implementation of Passenger Transport Marketing and Scheduling System

基于客户服务中心的铁路客运营销系统

Railway Passenger Marketing System Based on Call Center

铁路客运营销调度指挥信息系统设计与相关问题研究

The Design of Railway Passenger Transport Marketing and Scheduling Information System and the Investigation of the Related Issues

客运营销的目标应是从投入产出角度提高市场占有率；

The goal of marketing is raising the market occupation ratio from the angle of input & output .

铁路客运营销信息系统的初步构想轨道交通的廊道效应与城市土地利用分析&以上海市轨道通明珠线（一期）为例

Study on Marketing Information System for Railway Passenger Transporation The Corridor Effects of Rail Transporation on Urban Land Using

超强客流条件下铁路客运营销及运输组织有关问题探讨

Discussion on Some Problems of Railway Passenger Transport Business and Transport Organization Under the Condition of Super-strong Passenger Flow

客运营销工作主要是通过营销分析和客运产品设计与优化来实现的。

The work of passenger traffic marketing is embodied by analysis of marketing and design of product of passenger traffic .

客运营销的战略应是大客运的组合，是市场竞争中的定位。

The strategy of passenger transport marketing is the association of general passenger transport , also is to orientate in the market competition .

最后，对哈尔滨车站的客运营销组织、客运服务中存在的问题进行了改进，对客运专线形势下，哈尔滨站客运管理现代化进行了初步的探索。

Improve the Harbin Railway Station marketing organization , change organizational problems , modernize the management of Harbin Railway Station conducted a preliminary exploration .

本研究系统性较强，其方法和结论可供沈阳铁路局的客运营销工作参考和应用。

As a result of this study have more systematic , it can be reference and applications for passenger marketing of the Shenyang Railway .

铁路客运营销信息系统包括内部报告系统、营销情报系统、营销调研系统和营销分析系统。

The Marketing Information System for Passenger Transport includes four sub systems : internal report , marketing message , marketing survey and marketing analysis .

同时要大力开展客运营销，搞好客运服务，从而实现客运营业利润的最大化。

In the meanwhile , it needs to put efforts on passenger transport marketing and improve passenger service in order to maximize the profit of passenger transport .

阐述了铁路运输企业如何根据假日经济的特点和规律，把握商机，推动铁路客运营销深层发展。

It was studied how the railway transport enterprises can grasp the opportunity according to the characteristics and laws of holiday economy to advance the further development of railway passenger and freight transport marketing .

从我国铁路客运营销决策支持需求出发，论述了建设铁路客票数据仓库的必要性，提出了客票数据仓库的逻辑结构以及硬软件环境方案和实施方案。

Proceeding from the need to support the decision of railway passenger traffic marketing , the paper discussed the necessity to establish of railway ticket , and put forward the logical structure and soft hardware circumstance scheme , and executive plan .

论文综合利用图形、表格实现客流预测，得出客车加、停、甩、挂等实时需求信息，进行客运营销策划，设计开行方案。

By making full use of graphics and tables to realize the passenger flow prediction , real-time information such as passenger vehicle addition , suspension , cancellation and holding , are obtained , and the passenger transport planning and design are carried out .

客运站营销工作质量的层次综合评价方法

The Hierarchical Comprehensive Evaluation Method for Marketing Quality in Passenger Station

吉林铁路客运市场营销组合策略研究

The Study of Marking Combination Strategy in Jilin Railway Passenger Transport Enterprise

航空客运低价营销策略研究

Airelines ' Low Price Marketing Strategy on Passenger Transportation

铁路客运市场营销信息系统初探

Primary Study of Marketing Information System for Passenger Transport

铁路客运市场营销之我见

My Opinions on Railway 's Passenger Transport Marketing

对当前铁路客运市场营销的思考

Reflecting on the Current Railway Passenger Transport Marketing

面向客户的铁路客运市场营销

Customer-Oriented Marketing of Railway Passenger Transport

铁路客运站营销工作受多方面因素影响，且大多数因素具有模糊性难以定量化。

The marketing quality of passenger station is affected by manyfactors and most of them are too blurry to be quantified .

其次，通过对国航西南公司客运市场营销渠道的现状的调查了解，发现问题并对存在的问题进行分析；

Then , discover problems by situation investigation of the air passenger transport marketing channels of the National Aviation Southwest Company , and analyze the existing problems ;

最后，通过研究分析，明确提出国航西南公司客运市场营销渠道问题的解决方案。

In the end , by research and analysis , explicitly propose a resolution to the problem of the air passenger transport marketing channels of the National Aviation Southwest Company .