广告战略

明星广告战略的选择与实施

The selecting and practicing on the advertising strategy of the stars

非常重要的一点是，我们应尽快实现统一的品牌和广告战略。

It is very important that we pursue a unified brand and advertising strategy as soon as possible .

单独拿出来看都没有问题，但放到一起便形成了UNILEVER自相矛盾的广告战略。

They don 't seem to have any problem when observed separately , but putting them together we can see the self-contradictory advertisement strategies of Unilever .

80年代中后期，CI战略作为一种先进的经营思想和现代广告战略传入我国，并逐渐在我国掀起了CI导入的热潮。

In the second half of 1980s , the CI ( corporation image ) strategy was introduced into China as an advanced market operation concept and a modern advertising theory . It has gradually set off an upsurge of change in our operation ideology .

我的广告战略要点如下。

The main points of my advertising strategies are as follows .

我此次报吿的主题是广告战略。

The subject of my presentation is advertising strategies .

然而，传统文化价值微妙的变化和广告战略却是可见的，这尤其会体现在后代当中。

However , subtle changes in cultural values and advertising strategies are visible especially in new generations .

苏州正轩文化传播有限公司是一家集形象设计、礼仪庆典、影视动画、广告战略合作为一体的专业性文化传播企业。

Suzhou Zhengxuan Culture Communication Company is a professional Culture Dissemination Enterprise which integrates image designing , ceremonial celebration , animation and advertises .

广告战略的实施过程中，尤其对于厨具业来说，亲情策略是其实施的首要策略。

In the implementation process of Advertising strategy , especially for the kitchen industry , family policy is the primary strategy for its implementation .

种成熟商品样本可用于测试商品的定价策略、目标市场细分、广告战略、包装、分销渠道，等等。

A fully developed product sample can be used in terms of pricing policy , target market segment , advertising strategies , packaging , distribution channel , etc.

提出了一系列的营销战略：产品战略、价格战略、广告战略、渠道战略、品牌战略等，并提出了其实施措施及保障措施，为公司的发展提供了良好的决策支持。

Put forward a series of marketing strategy : brand strategy , pricing strategies , advertising strategy , channel strategy , as well as its proposed implementation measures and protective measures for the development of the company provided a good decision support .

本文通过研究得出以下主要结论：1.论文找到了广告战略中的盲点&消费者终端广告体验，并用具体的案例研究更好的验证了提出的广告战略流程模型，为理论提供了现实证据。

This paper finds the following main conclusions : 1.The Paper finds the blind spot of the advertising strategy & the terminal advertising experience of consumer , and with specific case studies to better show that the proposed advertising strategy process model , provides a practical evidence for the theory .

对IPTV广告成功战略的研究&以三星电子又一家庭互动广告活动事例为中心

Study on the success strategy of IPTV advertisement : based on Samsung Electronics ' Another Family ' interactive advertising campaign

通过对深圳YZ广告公司战略的研究，希望能为YZ公司的发展和经营实践提供有益的帮助，也为类似于YZ公司的中小型广告公司的发展提供有益的借鉴。

Through the research to stratagem of YZ advertising company , Hope that we can provide beneficial help to the operation and development of YZ company , at the same time , provide some beneficial reference to the medium-small sized advertising companies which similar to YZ advertising company .

为制定数字娱乐产品的广告传播战略提供了依据。

Provide basis for the advertisement communication strategy of digital entertainment products .

省级卫视的生存环境与广告经营战略研究

Research of Provincial Satellite Television 's Living Environment and Advertising Management Strategies

结果朱邦复不敌微软强大的广告营销战略，进入半退休的状态。

After losing out to Microsoft 's powerful advertising campaign , Chu went into semi-retirement .

航空公司广告信息战略定位分析

Analysis on Airline Message Strategic Positioning

广告媒体战略决策研究

Advertising Media Strategy Research

说明了项目的广告媒体战略和具体的广告媒介组合，并对售楼中心包装及内部功能设置做出了相应的安排。

Describes the project specific advertising media advertising strategies and media mix , and sales center within the feature set packing and made the necessary arrangement .

要想成功实施网络广告营销战略，必须树立以消费者为中心的现代营销思想，充分保护消费者权益，增加顾客满意度，不断提升顾客价值。

To the successful implementation of the marketing strategy of Web Ads , we must have a modern consumer-oriented marketing thinking , the full protection of the interests of consumers , and continually improve customer value .

此举是由苏铭天爵士（sirmartinsorrell）运营的这家广告巨擘的战略的一部分，目的是扩大其在快速成长的新兴市场的业务地盘。

The move is part of a strategy by the advertising giant , run by chief executive Sir Martin Sorrell , to expand its reach into faster growing emerging markets .

中国广告产业的战略转型与产业核心竞争力的提升

Strategic transformation of advertising industry and reconstruction of the core competitiveness in China

大卫也使所有的师生意识到一个成功的广告或市场战略需要与消费者有着紧锣密鼓的关系，并且将重点放在消费者的价值观。

David also made the audience realize that a successful advertising or marketing strategy needs to connect with the customers and focus on the values that are important to them .

但他表示，这可能会对个人护理和化妆品公司的广告和营销战略产生巨大影响，这些公司仍基本上依赖电视广告夸大其产品效果，如今他们不得不更为谨慎。

But it is likely to have a big impact on the advertising and marketing strategies of personal care and cosmetics companies that still largely depend on TV commercials that exaggerate the effect of their products , he said . Now they will have to be more cautious .

深圳YZ广告公司的发展战略研究

Development Strategy Research for SHENZHEN YZ Advertising Company

浅析广告与市场营销战略的关系

Probe into the Relation between the Advertisement and the Marketing Strategy

美国广告业受众细分战略的理论与机制

The Theories and Mechanism of " the Audience Segmentation Strategy " in American Advertising

广告策略作为品牌战略的重要环节之一，在设计以及实施的过程中，与品牌战略之间具有密切的联系。

As a key point of brand strategy , advertising strategy has a close relationship with brand strategy during advertisement designing and implementation .

分析结果对门户网站广告以及网络广告战略的制定具有一定的参考意义。

It is also useful as reference in making the strategies for the portal ads as well as for various types of web sites .