广告心理策略
广告心理策略-
商业广告位的心理策略
The orientation of psychological strategy in commercial Ad
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论商业广告定位的心理策略
On Psychological Tactics of Commercial Advertisements
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商业广告定位的心理策略包括两方面：（1）认知心理策略：包括树立第一、跟随第一和非可乐型的定位策略。
The psychological tactics of commercial advertisement orientation includes two aspects . First , cognitive tactics : i.
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本论文主要从广告心理学、传播学、消费行为学的视角出发，采用文献研究方法，对网络广告心理特性及其创作策略进行研究，这对网络广告的理论发展和实践具有一定意义。
From the angle of advertising psychology , communication and consumption behaviouristics mainly , this thesis researches into the psychological features of network advertisement and its creating tactics by adopting the approaches of researching documents . It has certain meanings with the development of theory and practice of network advertisement .