广告策略选择

广告策略选择广告策略选择
  1. 第一,广告成本策略选择,具体从变动成本定价法、目标收益定价法、边际贡献定价法三个方面进行分析。

    First , the cost of advertising strategy , specifically from the variable cost pricing method , the target profit pricing , marginal contribution pricing analysis in three aspects .

  2. 本文对企业商品广告与企业公共关系广告策略选择进行比较,阐述了在运用时应遵循的基本原则和要求。

    This essay deals with the comparisons between the design and choice of business public relations ads and commercials tactics . It further elaborates the basic principles and requirements which should be followed when applied .