广告策略选择

1

第一，广告成本策略选择，具体从变动成本定价法、目标收益定价法、边际贡献定价法三个方面进行分析。

First , the cost of advertising strategy , specifically from the variable cost pricing method , the target profit pricing , marginal contribution pricing analysis in three aspects .
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本文对企业商品广告与企业公共关系广告策略选择进行比较，阐述了在运用时应遵循的基本原则和要求。

This essay deals with the comparisons between the design and choice of business public relations ads and commercials tactics . It further elaborates the basic principles and requirements which should be followed when applied .