很多中年女性现在变成了“影子消费者”,她们购买和女儿一样的东西,努力重拾自己的年轻美貌,这种现象被称为“逆向社会化”。
Coined as'reverse socialisation ' , many middle-aged women are becoming'consumer dopplegangers'striving to regain their youthful appearance as they buy into the same products as their offspring .