德克士

台湾顶新国际集团（TingHsinInternationalGroup）旗下的快餐连锁店德克士（Dicos）也在其官方微博上称，公司已停止贩售含有上海福喜生产的火腿片的早餐火腿三明治。

Fast food chain Dicos , owned by Taiwanese company Ting Hsin International , said on its official microblog that the China-based company has stopped selling breakfast sandwiches that used ham from the meat supplier .

但餐品更为便宜、在二三线城市势力最强的台资快餐连锁店德克士（Dicos），不久前以2200家门店的数量超过了麦当劳。

But Dicos - a Taiwanese-owned fast-food chain strongest in lower-tier cities , with cheaper menus - recently eclipsed the US burger chain with 2200 stores .

分析师称，供应商未能跟上快餐业扩张的脚步。以德克士（Dicos）为例，该公司今年第一季度门店数量同比增长40%，达到2200家。

Analysts say suppliers have failed to keep up with expansion in the sector , with companies such as Dicos increasing its restaurant numbers by 40 per cent in the first quarter of this year compared with last year , to 2,200 stores .

在街角有一家新开张的德克士快餐店。

There 's a new Dicos snack at the corner of the street .

按照德克士的计划，该集团截至去年底已将门店增加到近3000家。

It planned to have nearly 3000 by the end of last year .

德克士计划在今年年底前将门店增加到近3000家。

It plans to have nearly 3,000 by the end of the year .

本研究通过市场调研，对德克士和肯德基进行实证比较。

Through market research , empirical comparison of KFC and Dicos was conducted .

1994年10月5日德克士在中国的第1家餐厅在成都开业，揭开了德克士在中国发展的序幕。

On October 5,1994 , Dicos opened its first restaurant in Chengdu . Dicos opened a prelude to its development in China .

1996年-1998年，德克士炸鸡餐厅在成都市场的发展可谓风头正茂，大有同肯德基平分秋色之势。

From 1996 to 1998 , Dicos fried chicken restaurant in Chengdu experienced its fast development phase . It had the tendency to have equal shares with the KFC .

传统的实体店的营销渠道，已经不能完全满足当代网络时代消费者的所有消费需求了，肯德基在两年前推出了网上订餐这一新的销售渠道，实践证明，销售额大大地提高，值得德克士借鉴学习。

And KFC launched a new sales channel of online ordering two years ago , which proved to have greatly increased sales . Dicos can learn from this new model .

召回不足使查尔斯梅特勒被吓倒，当他停留在衣阿华得梅因的德克士餐馆时，他在星期二点了火腿蛋松饼。

The recall isn 't enough to scare off Charles Mettler , who ordered an eggs Benedict on Tuesday when he stopped by Drake Diner 's in Des Moines , Iowa .

分析德克士在品牌文化、餐厅环境、产品口味、以及广告促销等方面同肯德基的差距，探索德克士逐渐淡出消费者视线的原因。

The gap of brand culture , restaurant environment , product taste , and advertising promotions etc. between Dicos and KFC was analyzed , and the conclusion of how Dicos gradually faded out of sight of consumers was made .