心理定价策略

所采用的定价策略有渗透定价策略、差别定价策略和心理定价策略。

Pricing strategy adopted by the infiltration of a pricing strategy , differential pricing strategy and psychological pricing strategy .

价格策略上针对不同产品采取渗透或心理定价策略，渠道上加强网络销售；促销方式上强调质而非量。

According to different product Price strategy adopts the permeability or psychological pricing strategies ; For channels , strengthening the network sale is necessary .

心理定价策略是指企业根据消费者的购买心理，诱导消费者的购买来扩大市场销售量的一种定价策略。

Psychological pricing tactics is that enterprises induce the purchase of customers in order to enlarge their own sales volume according to customer 's purchasing psychology .

我国企业在近20年中常用的一些心理定价策略有：尾数定价法、声望定价法、招徕定价法等。

In recent twenty years , there have been some psychological pricing tactics commonly used by the native enterprises , which include odd pricing , prestige pricing and touting pricing , etc.