忠诚性购买行为
忠诚性购买行为-
消费者习惯性或忠诚性购买行为对新产品扩散有阻滞作用，从而影响Bass模型在非垄断情况下的应用。
Consumers ' habitual and loyal purchase constitutes a barrier to the diffusion of a new product . Consequently the application of the Bass model in the non-monopoly context is hindered .
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习惯性或忠诚性购买行为下的新产品扩散
Diffusion of a New Product Regarding Habitual and Loyal Purchase
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以马尔柯夫链为主要数学工具，得出了具有惯性（习惯性或忠诚性）购买行为产品类别中现行产品的完全替代更新产品在创新企业不同品牌策略下的扩散模型。
With the Markov Chain as the major mathematical instrument , a diffusion model for the current upgraded and new products , characterized by innovative enterprises ' strategy of promoting brand and characteristic of consumers ' customary ( habitual and loyal ) purchase , is constructed .