快乐购

第三部分对快乐购的营销战略进行了分析，从规模效应、虚实结合、跨界经营以及感情营销等四个方面进行详细阐释。

The third part analyzes marketing strategy of the Happy Go , from the four aspects , the scale , combination of virtual and physical , cross-border management , and emotional marketing .

在媒体与零售的产业融合中，快乐购不断寻求新的价值增长点，为我国电视业盈利模式的变革和电视购物业的健康发展做出了有益的尝试。

With the integration of the media industry and retail trade , Happy Go continued to seek new value growth points , Made a useful attempt for Changes in the television industry profit model and the healthy development of TV shopping industry .

进而通过分析问题彩民的病态表现形式和成因，最后提出正确引导彩民购彩行为及健全公益福利事业体制的可行性建议，倡导利己与利他相结合的道德原则，让彩民健康、理性、快乐购彩。

And then by analyzing the " problem Lottery " morbid manifestations and causes Finally Lottery lottery behavior correctly guide public welfare undertakings and sound system feasibility proposal , advocating ethical principles combination of egoism and altruism , let Lottery healthy , rational , happy lottery .