新产品扩散

自从Bass模型在1969年首次发表以来，新产品扩散模型领域涌现出大量的相关研究。

A great deal of related researches in the new product diffusion models have been emerged since the first public of the Bass model in 1969 .

新产品扩散的代表模型有Bass模型、Fourt-Woodlock模型以及Mansfield模型等基本扩散模型，对这些基本模型的探讨可为研究更为柔性的扩散模型提供基础。

The representative models of new product diffusion are Bass model , Fourt-Woodlock model , and Mansfield , discussing these basic models can offer theoretical foundation for studying more-flexible diffusion model . This improved mixing dielectric model yields an excellent fit to measured data .

本文就是针对不同数码相机产品的市场渗透过程，利用巴斯扩散模型以及SPSS等软件进行新产品扩散分析，同时给出相应得营销策略建议以及相应产品的销售预测。

This thesis focuses on digital camera products penetration process , take use of the BASS model and SPSS to bring out the marketing strategy and sales forecast .

消费者习惯性或忠诚性购买行为对新产品扩散有阻滞作用，从而影响Bass模型在非垄断情况下的应用。

Consumers ' habitual and loyal purchase constitutes a barrier to the diffusion of a new product . Consequently the application of the Bass model in the non-monopoly context is hindered .

1969年Bass创立了技术扩散经典的BASS模型，该模型以简单的形式被应用于许多公司新产品扩散的预测并取得了很好的效果。

BASS , founded in 1969 , is the classic model of technology diffusion , a simple form of the model is used in predicting many new products and achieved good results .

网络外部性条件下新产品扩散的赠样策略研究

Sampling strategies for diffusion of new products with network externality

习惯性或忠诚性购买行为下的新产品扩散

Diffusion of a New Product Regarding Habitual and Loyal Purchase

新产品扩散模型参数估计的稳定算法

A stable algorithm for the parameter estimation of a new product diffusion model

其次，探讨了影响新产品扩散的关键因素。

Second , we explore the key factor affected the new product diffusion .

新产品扩散过程的研究，是市场研究领域的重要课题。

Diffusion process of new product research is an important issue on market research .

接着构建出符合竞争环境的新产品扩散模型，并设计出预测方法及步骤。

Then we suggest the new product diffusion model in the competition market environment and scheme out the method and steps of forecasting .

顾客会在不同情境下散布口碑宣传，包括在新产品扩散期间；另外，顾客在做购买决策的时候，也往往会寻求其他顾客的意见。

The customer will recommend to others in different situations ; In addition , customers tend to seek the opinion of the other customers , when they make purchase decisions .

扩散模型基本结构主要是对新产品扩散的未开发市场、潜在市场和当前市场中的消费者数进行建模研究。

The basic structure of diffusion model mainly makes modeling study for the customer quantity of undeveloped market , potential market and current market in the process of new product diffusion .

而新产品扩散模型的发展则是建立在根据转化机制描述这三部分市场中消费者流动情况的基础上的，不同的转化机制和特殊的市场组成部分导致了模型间的差异。

The development of new product diffusion model is on the basis of describing floating status of customers in there markets according to transformation mechanism , different transformation mechanism and special market component induce the difference of models .

因此，研究ICT新产品的扩散模式，扩散的成功与否，都成为人们研究的焦点，复杂网络也成为了很多学者研究的工具。

So , the pattern and success of the diffusion of ICT new product becomes to be the focus of research . Also , the theory of complex network has been used as a research base .

提出了动态有向SWN中的新产品市场扩散随机响应模型，并进行了定量分析。

In dynamical directed SWN , random corresponding model of new product sales is constructed and analyzed quantitatively .

本文首先构建了一个基于主体的模型来刻画在消费市场上ICT新产品的扩散过程，包括了采用网络，反映了ICT产品的特性，消费者与消费者之间的关系以及消费者的效用函数。

This essay first build up an agent based model to depict the process of the new product adoption , including adoption network , to reflect the characteristics of the ICT products as well as the interaction among consumers and utilization function of the consumers .

基于多智能体仿真的新产品市场扩散研究

Study on Multi-Agent Simulation of New Product Market Diffusion

新产品市场扩散的演化分析

Evolutionary Analysis of Market Diffusion of New Product

基于消费者相互作用对新产品的扩散过程与参照群体的分析

The Analysis on Diffusion of New Products and Reference Group Based on Consumer Interaction

营销中的新产品基本扩散模型

Basic new product diffusion model in marketing

既有的营销调查报告表明，作为营销手段的广告因素，对新产品市场扩散的影响非常突出。

Existing marketing survey shows that advertising as one of marketing means has an increasingly important influence on new product diffusion .

目前，在影响新产品市场扩散终端因素研究上存在着两大不足，一是实际例证的缺乏；

At present , there exist two major weaknesses in the research on point-of-sale factors influencing new product market diffusion and countermeasures .

了解和把握消费者的相互影响在新产品的扩散过程和参照群体的地位是成功营销战略的一个重要因素。

To understand the role of consumer behavior on the diffusion of new products and reference group is an important factor for a successful marketing strategy .

首先建立基于复杂网络的软件新产品信息扩散的多智能体仿真模型，通过模拟获得不同网络结构参数下的扩散数据。

Multi-agent simulation models of new software product information diffusion are built firstly , and the diffusion data with different network parameters is obtained through simulation .

本文采用多智能体仿真的方法，分析在不同复杂网络环境中软件新产品信息扩散过程的延迟特征，探讨网络拓扑结构与延迟函数的内在联系。

In the paper , multi-agent simulation method is adopted to analyze the delay features of information diffusion process in different complex network environments of new software product and discuss the internal relations between network topology and the delay function .

研究影响新产品市场扩散的终端因素及对策，就是要在新产品市场扩散中做到：消除导入期障碍，促进新产品扩散速度加快；维持成长期的高速增长。

To research the point-of-sale factors influencing new product market diffusion and countermeasures is to eliminate obstacles of introduction period , speed up new product diffusion and maintain high increase of growth period in the process of new product market diffusion .

在新产品的市场扩散过程中，由于项目的不确定性，市场检查显得尤为重要。

During the process of market diffusion of new product , inspection on market plays a vital voce due to the uncertainty of projects .

从消费者购买行为的分析，应用贝叶斯风险决策理论，研究了新产品的市场扩散过程，建立了耐用消费品及重复性购买产品的总体市场扩散模型。

The adoption behavior of consumers in risk-sensitive markets is analyzed , and the aggregated diffusion models of durable goods and repeat purchase goods are developed by applying Bayes ' decision theory to innovation diffusion process .

而新产品或新技术扩散过程的研究，在企业进行市场预测、产品定价以及投资决策等方面具有重要作用。

It is very important for market forecasting , pricing , investing to the study of market diffusion of new product or new technology .