旅游产品组合

西安城市旅游产品组合研究

Study on Urban Tourism Products Organization of Xi'an

香格里拉是一个公共品牌，是系列旅游产品的组合。

Shangri-la , a public-used brand , is the beast of a number of tourism products .

在前三部分的基础上，依据市场导向、发挥资源优势、开发特色旅游产品，组合开发旅游资源，增强旅游产品的竞争力等旅游产品开发原则，对赤峰市旅游产品进行了深入的设计和开发。

According to the analyses of the forward three parts and the principle of tourism product exploitation , this paper studies the deep exploitation and design of Chifeng 's tourism product .

对重点开发的旅游产品和线路组合进行了设计，提出了资源型城市旅游近、中、远期目标市场和加快旅游资源开发的对策和措施。

The paper designed the tourism products and the line combinations ; as a result , the paper proposes the near , middle and long-term target markets of resource-based city tourism and the policies and measures which can accelerate the development of tourism .

因此，只有采取定位特色化、旅游体验化、产品组合化、发展精品化、动态参与性等策略，才能促进舟山海洋科技旅游的健康发展。

Consequently , we adopt these strategies , such as the characteristic of evaluation , the experience of tourism , the combination of products , the development of fine works , the anticipation of motion , etc. to promote the development of ocean tourism of science and technology in Zhoushan .

緉山国家重点风景名胜区的市场竞争力可从旅游形象系统构建、整合营销应用和旅游产品组合三个方面进行构筑。

This article describes the image strength , selling strength , products strength of Mountain Lang and proves the Mountain Lang 's market competitiveness from three respects , the travel image construction , the use of combine marketing and the travel products combination .

该技术的引入使得旅游资源评价结果更加科学合理，也使旅游产品及其组合更加优化和具有吸引力，为促进区域旅游业的可持续发展提供了有力的技术支持。

The introduction of the technology not only makes tourism resources evaluation results more scientific and reasonable , but also makes the tourism products and their combination more optimized and attractive . And it provides a strong technical support for promoting the sustainable development of regional tourism .

最后提出了优化海外客源市场结构、加强旅游大环境建设、树立大旅游理念、优化旅游产品组合及加强与港澳及珠三角地区其它城市的合作等建议。

Finally this paper puts forward some advice in order to develop more quickly abroad tourist market of Guangzhou : optimizing the abroad tourists market structure and the combination of tour product , establishing the thought of big tour , reinforcing the cooperation with HongKong , Macao and other areas .

本文在分析环北部湾区域内广西少数民族文化旅游资源开发现状的基础上，提出传统节庆开发、地域民族文化旅游产品组合、品牌构建以及区域旅游合作等策略。

Based on an analysis of tourism development status quo of national cultural tourism resources , this paper puts forward some strategies such as traditional festival activities , regional integration of national cultural tourism products , band building and regional tourism cooperation , etc.

该文运用旅游地理学相关理论和概念，依据调研资料，采用相关分析、实证分析方法，对天柱山旅游产品组合与客流时空相互作用进行研究。

Adopting relating concepts and methods of the tourism geography , and using relevant analysis method , the authors analyze the interaction of tourism product combination and the distribution of tourist in Tianzhu Mountain .

文章以西安城市旅游资源条件和开发现状的对比分析为切入点，认为西安城市旅游开发潜力较大，制约西安城市旅游发展的瓶颈不在于资源匮乏，而在于缺乏对多样化的城市旅游产品进行组合。

Based on the comparison analysis of tourism resources and present situation , the major problem about urban tourism of Xi'an should be due to the absence of the urban tourism products organization , but its potentials are very high .