旅游市场调研
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总部位于美国的旅游市场调研公司PhoCusWright的一份报告显示,亚太地区在线预定数量的增长速度是整个旅游市场的两倍。到今年年末,这一数字将会占到预定总量的25%。
According to a report by PhoCusWright , a U.S. - based travel market research company , the number of online bookings in Asia-Pacific is growing twice as fast as the overall travel market . By the end of this year , they 're projected to make up 25 % of all travel bookings .
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旅游地市场调研模式研究
Study on Model of Marketing Research of Tourist Destination
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本文研究的旅游地市场调研的模式适用于不同类型的旅游地,模式具有普遍意义。
Model of marketing research of tourist destination is applicable with different kind of tourist destination , so model have universal sense .
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旅游需求是旅游供求市场中的重要组成部分,通过对上海国内旅游市场的问卷调研,重点分析了上海国内旅游者的人口统计学特征、行为决策、时空分布规律和需求结构。
Tourism demand is an important component part of tourism market . According to the survey of questionnaire on Shanghai national tourism market , this paper especially analyses domestic tourists ' demography characteristic , their travel behavior , space-time distribution regularity and demand structure in Shanghai .