汽车营地

第四部分结合山东省具体实际情况，提出了山东省汽车营地建设的构想、发展对策等。

The fourth part proposes the construction and countermeasures of Shandong auto campground .

第三部分对比分析了国内外汽车营地的发展现状和存在问题。

The third part expounds and analyzes the current development of domestic and foreign auto campground .

汽车营地的管理和运营方面，包括汽车营地的项目运营的战略方针、管理组织结构、俱乐部式营销模式、特许连锁加盟商业经营模式、产业关联及国际组织等。

This part is about the management . It contains the strategic guideline , management structure , club-sell-mode , catenation-business-mode , industry conjunction and international organization of car camping .

第二部分为汽车营地开发基础理论研究，提出汽车营地建设的理论基础、布局结构、开发模式和运营模式。

The second part is the basic theory research of auto campground , put forward theoretical basis , layout structure , development mode and operation mode of the construction of auto campground .

运用旅游需求理论、旅游区位论和旅游产品生命周期理论等相关理论，为中国汽车营地的开发运作搭建了理论框架，并对汽车营地的产品创新开发、项目选址和战略转轨进行了理论指导。

By employing the theories of tourism requirement , tourism region and the life cycle of tourism product , the author builds a theoretical frame of car camping 's - development and operation in China and makes a theoretical direction to product 's development , position choosing and strategic transfer .