浏阳花炮

提升浏阳花炮产业竞争力的对策研究

Studies on Countermeasures for Enhancing the Competitive Forces of the Liuyang Fireworks

总之，希望上述解决方案和建议能扩大浏阳花炮品牌在全球的知名度。

All in all , it is hoped that these solutions and proposals can work to widen the awareness of Liuyang fireworks brand in the world .

湖南浏阳花炮，通过网上营销，打入法国世界杯，销售额达150万美元，从而打开了国际市场。

Hunan Liuyang fireworks enter the Franch World Cup through on-line marketing , the sale is150 ten thousand US dollars , thus open the international market .

导论主要介绍了文章的选题背景和意义、研究思路、研究方法，以及创新点与不足等，同时阐述了浏阳花炮的研究现状。

The Introduction explains the research background , research significance , research methods and so on . Most importantly , the Introduction illustrates the present research categories on Liuyang fireworks .

但是从迈克尔·波特的低、高两层次竞争优势来看，浏阳花炮产业目前还只是处于低层次的竞争优势。

However , on the opinion of the theory of Michael · Porter low-high two level competitive advantage , now Liuyang firework industry is still at a low level of competitive advantage .

最后，根据实际经济社会条件，针对其现存的问题，提出了促进浏阳花炮产业集群更进一步健康发展的政策建议。

Finally according to the actual economy and society condition , aim at its existing problems , the author put forward some policies and suggestions of promoting the formation and development of LiuYang Firework clusters .

浏阳作为花炮的起源地和发展中心，承载了一千四百多年的花炮历史文化，被国家命名为中国花炮之乡。

With more than 1400 years of fireworks culture and history , Liuyang , named as ' Hometown of fireworks ', is the origin and production development centre of sparkler .