直营连锁

XF公司直营连锁模式下电子商务方案的探讨

The Exploring of Electronic Commerce Approach for Regular Chain Mode about XF Company

连锁经营大致分为三种形式：直营连锁式、特许经营连锁式和自由连锁式。

Chain operation is roughly divided into three types : direct chain operation , franchise chain operation , and free chain operation .

目的为连锁药店选择连锁经营模式（直营连锁和加盟连锁）提供借鉴。

OBJECTIVE : To provide the reference for drug stores to choose the chain mode : the direct sales or franchise .

台州自由空间服饰有限公司是一家以直营连锁和特许加盟为经营模式的专业服饰公司。

Taizhou free space costumes Limited is a retail chain and the concession to operate the former professional costumes for the company .

连锁经营经过国际上140多年的传播和不同国度的改造、发展，逐渐形成了三种主要形式，即：直营连锁、特许连锁和自愿连锁。

The chain is managed through spread and transformation and development of different countries of more than 140 years , has formed three kinds of main forms gradually , i.e. : Straight camp 's chain , licensing the chain and voluntary chain .

通过对消费群体分析，归纳总结目标市场的定位是：品质生活，精致之选的直营可连锁专卖店。

The positioning of the target market by consumer groups , analyze , summarize summarize : quality of life , exquisite choice of Direct chain of stores .