移动互联网营销

本文的研究在中小企业移动互联网营销方面进行了初步研究，其结果为我国中小企业移动互联网营销的进一步发展提供了一定的参考。

This paper conducts a preliminary study on the mobile Internet marketing issue for small and medium-sized enterprises . The results provide a reference for the further development of Mobile Internet marketing of small and medium-sized enterprises in China .

本文把移动互联网引用到旅游营销的研究，特别是对旅游形象和旅游产品进行营销的研究，综合运用市场营销理论，结合移动互联网和旅游营销，提出了MM-TIP模型。

Reference to mobile Internet tourism marketing research , especially tourism image and tourism products , marketing research , integrated use of marketing theory , combined with the mobile Internet and tourism marketing to build the MM-TIP model .

通过移动互联网对旅游进行营销，较平面广告、电视广播、互联网等传统方式，具备速度快、范围广、成本低、效果好等独特优势。

Tourism marketing through the mobile Internet has unique advantages of speed , a wide range of low-cost , good effect than print ads , television broadcasting , Internet and other traditional methods .