绿色营销系统
绿色营销系统-
绿色营销系统：结构与功能分析
The Analysis of Structure and Function of Green Marketing System
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在构建企业绿色营销系统的基础上，建立绿色营销系统绩效的指标体系，提出对绿色营销系统绩效进行模糊综合评价的方法，为改善绿色营销绩效提供依据。
Based on the Construction of enterprise 's green marketing system , this paper presents an index system and develops a fuzzy comprehensive evaluation approach to the performance of enterprise 's green marketing system , thus providing a basis for the improvement of enterprise 's green marketing performance .
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本文还对企业绿色营销评价系统进行了初步的研究，对15014000评价标准进行了介绍，着重研究并构造了绿色营销企业社会责任评价体系及绿色产品评价体系。
Finally , it makes preliminary research on corporate assessment system of green marketing .