网络整合营销理论
- 网络Network Integrated Marketing Theory
网络整合营销理论-
文章第五部分创新营销理论4C组合&网络整合营销理论结合网络市场营销的特点，介绍和总结了以舒尔兹教授为代表的一批营销学者从顾客需求的角度出发，提出的4C组合市场营销理论。
Combination the characters of Cyber-marketing , the fifth part of this article " Innovative Marketing Theory 4C Combination - Integrated Cyber-marketing " introduces and summarizes " 4C Combination " brought forward by some marketing scholars .
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指出网络整合营销理论的决策过程是一个双向的链，一个闭环过程。
It points out that decision-making process of Integrated Cyber-marketing is a bi-directional chain and a close loop process .