电子商务的快速发展给网络营销提供了商业平台，同时也要求网络营销采取面向客户关系、网络营销成本与风险管理以及提升客户满意度等方面的营销策略。
The e-business ' rapid development provides a platform for cyber marketing and demands such strategies as facing customer relationship , cyber marketing cost and risk management in order to improve customer satisfaction .
网络营销风险管理