蓝海理论

应用蓝海战略理论，采用实证分析的办法，对葡萄酒行业的产品隐性需求挖掘与开发进行了研究。

With Blue Ocean theory , we take an empirical research on demand mining and development of sherry wine industry .

在蓝海战略理论和增长型战略理论的基础上，引申出一个蓝海-增长型战略匹配模型。

Based on Blue Ocean strategy and the growth-oriented strategy theory , we extent the idea of a " Blue Ocean - Growth " strategic matching model .

同时引入了蓝海战略理论视觉，提出应该积极开拓新的市场空间，寻求在新业务领域中的竞争优势。

At the same time , this paper introduced the Blue Ocean Strategy theory , and then raised the view that it is necessary to concern about opening up new markets to establish competitive advantage .

因此本研究系统的回顾了价值创新理论和蓝海战略理论，并通过对中国家电企业的特点、概念和发展趋势的分析，回顾了与中国家电企业相关的理论。

For that reason , this research reviewed the theory of value innovation , blue sea strategy and the home appliance enterprises in China . This research also analysis the characteristic , concept and trend of the home appliance enterprises in China .

蓝海战略的理论精髓是规则再造与价值创新。

The theoretic marrow of blue ocean strategy is rule reengineering and value innovation .