第六章,战略评价与控制,利用平衡计分法对差异化战略进行评价,利用罗伯特·西蒙斯的管理控制杠杆对差异化战略进行控制。
Chapter VI , evaluation and control of the strategy . Using a balanced scorecard to evaluate the differentiation strategy , using Robert Simmons management control levers to control the differentiation strategy .