阿迪达斯

这让人们更加了解阿迪达斯的价值观，从而提升了公司的声誉和形象。

This boosts the reputation and image of Adidas by making people more aware of the company 's values .

在巴西，跨国公司阿迪达斯自2012年开始实施一项名为“可持续足迹”的鞋子回收项目。

In Brazil , the multinational corporation Adidas has been running a shoe-recycling program called " Sustainable Footprint " since 2012 .

客户可以将任何品牌的鞋子带入阿迪达斯商店切碎，并将其转化为新能源，而不是当作垃圾烧毁。

Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash .

为了鼓励到店顾客带来更多旧鞋，阿迪达斯巴西公司通过播放视频来宣传该活动，教育顾客，甚至在每次顾客带来旧鞋时提供折扣。

To motivate visitors to bring in more old shoes , Adidas Brazil promotes the program in stores by showing videos to educate customers , and it even offers a discount each time a customer brings in an old pair of shoes .

几位年轻、一身阿迪达斯打扮的助手捧着EnergyBoost跑鞋，来到台前和他一起向观众展示。

A handful of young , all-Adidas clad helpers joined him in holding up the Energy Boost shoe to the audience .

该公司的市场营销计划是：通过阿迪达斯专卖店以及不同的专业跑步用具连锁店，将EnergyBoost（零售价为150美元）提供给经常从事跑步运动或锻炼的消费者。

The marketing plan : roll out the Energy Boost , which will retail for $ 150 , to serious runners at Adidas Stores and various running specialty chains .

阿迪达斯计划最终为其所有运动鞋类&篮球鞋、网球鞋等配备这种名为Boost的气囊技术。

Adidas plans to eventually outfit all of its athletic shoes – basketball , tennis , the works – with its Boost technology .

紧随其后的是阿迪达斯（Adidas）、塔吉特（Target）和多芬（Dove）。

After those came Adidas ( ADDDF ) , Target ( TGT ) , and Dove ( UL ) .

为了满足女性跑步者的需求，阿迪达斯准备在周一发布一款全新的创意跑鞋，PureBOOSTX。

To keep up with the demands of the modern female runner , adidas is set to launch an innovative new running shoe on Monday , PureBOOST X.

阿迪达斯计划最终为其所有运动鞋类——篮球鞋、网球鞋等配备这种名为“Boost”的气囊技术。

Adidas plans to eventually outfit all of its athletic shoes - basketball , tennis , the works - with its " Boost " technology .

其外国竞争品牌阿迪达斯（Adidas）也拥有相近的份额。

rival foreign brand Adidas has a similar portion .

斯凯奇（Skechers），索康尼（Saucony）和伐柏拉姆五指鞋（VibramFiveFingers）跻身前三甲。锐步（Reebok），阿迪达斯（Adidas）和HokaOneOne紧随其后。

Skechers , Saucony and Vibram FiveFingers took the three spots on the podium , while Reebok , Adidas and Hoka One One brought up the rear .

阿迪达斯与国际足联的合同要一直到2030年，而韩国汽车制造商现代/起亚汽车（Hyundai/KiaMotors）与国际足联的合同也要一直到2022年。

Adidas ' contract with Fifa runs through 2030 , while that of Korean carmaker Hyundai / Kia Motors , for example , runs through 2022 .

阿迪达斯在中国市场上仍有增长空间，它也是明年巴西世界杯（FifaWorldCup）多数主要球队的赞助商。

The latter still has room to grow in China , and it is sponsoring most of the big teams in next year 's Fifa World Cup in Brazil .

其他特别的功能还有，富有弹性的网状鞋面颇为灵活。以及用阿迪达斯独特的BOOST泡沫胶囊组成的加速泡沫缓冲。

Other sleek design features include a stretchy , mesh upper for flexibility , and an energy-boosting foam cushioning formed with the brand 's unique BOOST foam capsules .

他还上调了阿迪达斯品牌的销售目标。此前，今年的欧洲足球锦标赛（EuropeanChampionships）促进了该公司今年上半年的销售额。

He also lifted the company 's sales target at its Adidas brand after the European Championships football competition this year boosted sales in the first half .

阿迪达斯大中华区营销副总裁毕宝元（PaulPi）表示，我们的重点是发展体育运动，给个人参与的机会。

' Our focus is to develop sports , to give individuals the chance to participate , 'says Paul Pi , Adidas vice president of marketing for China .

而在欧洲，耐克一直在蚕食阿迪达斯（Adidas）的市场份额，销售额也足足增长了25%。

In Europe , where Nike has been eating Adidas ' lunch , sales rose 25 % .

对德国运动品牌阿迪达斯（Adidas）来说，运动场外的利润率太窄也是个问题。

For German sportswear group Adidas , narrow margins are a problem off the field , too .

安娜·伊万诺维奇（AnaIvanovic）穿的是阿迪达斯以包豪斯学院（Bauhaus）为灵感的樱桃色/玫瑰色/珊瑚色运动装；

Ana Ivanovic 's cherry / rose / coral graphic Bauhaus-inspired Adidas ;

KanyeWest的Yeezy品牌与阿迪达斯合作，以其昂贵的限量版运动鞋而闻名。

Kanye West 's Yeezy brand , which partners with Adidas , is best known for its expensive , limited-edition sneakers . settle in

这种转变的受益者包括户外品牌NorthFace以及耐克（Nike）和阿迪达斯（Adidas）等运动品牌，这反映出人们越来越注重更健康的生活方式。

Beneficiaries of this shift include North Face , an outdoor brand , and sports companies such as Nike and Adidas , reflecting a growing emphasis on healthier lifestyles .

在纽约贾维茨会议中心（JavitzCenter），一场华丽的发布会上，阿迪达斯的产品高管们滔滔不绝地介绍他们全新的“EnergyBoost”跑鞋，称该产品无异于将给跑鞋领域带来一场变革。

At a swanky launch event at New York 's Javitz Center , Adidas product execs rolled out their new " Energy Boost " running shoe , boasting that it will do nothing less than revolutionize running footwear .

品牌大使：海外公司聘请明星运动员作为品牌大使，比如耐克与美国篮球运动员迈克尔•乔丹（MichaelJordan）签约，阿迪达斯与科比•布莱恩特（KobeBryant）签约。

Brand ambassadors : The overseas companies used celebrity athletes such as American basketball players Michael Jordan ( Nike ) and Kobe Bryant ( Adidas ) .

阿迪达斯（Adidas）赞助了香港的一次年度舞狮大赛——这是这项传统正获得更广泛受众的一个标志。

Adidas sponsors an annual competition in Hong Kong - a sign that the tradition is gaining a wider audience .

阿迪达斯的德国竞争对手彪马（Puma）日子也不好过，彪马的销售额也以欧元计算。

Adidas ' German rival Puma , which also books its sales in euros , is suffering too .

所以塔伊沃还计划穿着耐克、阿迪达斯和亚瑟士（Asics）的运动鞋。

So Taiwo also plans to wear shoes made by Nike , Adidas and Asics .

当耐克公司（NikeInc.）、阿迪达斯和李宁在更高端市场上争得不可开交之际，安踏能在这个领域占据主导地位。

With Nike , Adidas and Li Ning vying for a more affluent market , Anta can dominate this sector , the analysts say .

目前耐克利润率低于多数直接竞争对手，高于阿迪达斯（AdidasAG）和服装生产商UnderArmourInc.。

Nike 's margins are now lower than most of its direct competitors , rival Adidas AG ADS.XE 0.00 % and apparel maker Under Armour Inc.

豪尔赫显然一副城里人打扮：宽松的SanDiegoPadres运动衫、肥大的牛仔短裤、阿迪达斯贝壳头运动鞋。

Jorge was dressed decidedly urban : an oversize San Diego Padres jersey , baggy denim shorts and Adidas shell-toe sneakers .