东软集团

通过对网络安全产品营销策略的研究，结合东软集团股份有限公司营销问题及原因分析，提出了渠道与直销相结合、电子商务与云安全服务相结合的营销策略。

Through the network security product marketing strategy research and analysis refer to Neusoft group experience , this paper presents the marketing strategy about combination of channels and direct sales , e-commerce and cloud security .

采用PEST、SWOT等分析工具，结合东软集团的现状，对智能交通行业在内外部条件（因素）进行了较为理性的分析，提出了相应的发展策略。

Using PEST , SWOT analysis and other tools , combined with the status of Neusoft Group , the intelligent transportation industry , including external conditions ( factors ) of a more rational analysis , put forward the corresponding development strategies .

最后，本文基于内部营销视角，从创建和谐组织氛围、重视员工能力培养以及完善薪酬福利体系等方面提出了提升东软集团PARIS事业部员工满意度的建议策略。

Finally , this article proposed advices to promote satisfaction from the perspective of internal marketing , which included creating harmonious atmosphere , emphasizing on staff capacity-building as well as improving the pay and benefits system .

同时，本文中也具体规划了东软集团BPO业务的发展目标、重点业务领域、业务模型、经营战略和风险应对策略等。

Meanwhile , this article has described the BPO business goals , key business items , business model , development strategies and risk avoidance .

东软集团基于销售管理系统（ESALES）的销售机会管理研究

Sales Opportunities Management Research Based on Sales Management System ( ESALES ) in Neusoft Group

本课题来源于东软集团对员工住宿、住宿中的费用核算进行调研及研究。

Subjects from Neusoft Group of the staff accommodation , accommodation in the cost accounting to conduct studies and research .

通过检索文献、咨询专家以及数据分析等，总体把握东软集团员工培训体系状况。

Search through the literature , consulting experts and data analysis , the overall grasp the Neusoft Group of staff training system conditions .

东软集团经过18年的高速发展，如今已经成为中国最大的软件公司和中国最大的外包服务提供商。

After 18 years of hopping development , Neusoft Group has already become China biggest software company and China No. 1 outsourcing service provider .

最后以东软集团软件工程师的工作倦怠研究为案例，分析得出其软件工程师工作倦怠的主要影响因素，并提出相应管理对策。

Finally take Neusoft Group software engineer as the case study of job burnout to analyze and find out main influence factors of job burnout on software engineers and put forward the corresponding management measures .

第四、本系统应用东软集团基础事业部研发的统一架构为蓝本进行开发，提升代码的复用，使系统在开发中更能统一化、标准化。

Fourth , the system application based Neusoft Group , Division R & D blueprint for a unified framework for the development , improve code reuse , making the system more uniform in the development and standardization .

在此基础上，笔者以东软集团有限公司为例，指出在恶意违约大量存在、信誉机制缺乏与法律执行力弱的情况下，一体化而不是长期契约是中国企业组织形式的理性选择。

Taking the NEUSOFT Group for example , the author 's point of view is that integration rather than long-term contracts is the rational selection of firm when hostile unenforceable contracts are common , reputation mechanism is lacked , and the enforcement of law is weak .

最后，针对东软的一个具体软件开发项目《校务管理信息系统》，将设计的项目成本管理体系进行了应用，并给出了该体系在东软集团应用过程中需要注意的关键点及相关建议。

Finally , this thesis develops " the council management system ", according to a specific software project in Neusoft , and applies this system into practice . At the same time , this thesis provides the key factors and advices for Neusoft when it applies this system .