品牌接触点

本文对这六个要素进行了详细阐述，并指出品牌要想获得高的满意度和忠诚度，就需要在这所有的要素上都做好，在每个品牌接触点上都给消费者带来美好的感受。

In this article , any elements were described in detail , and proposed that if the brand wants access to high satisfaction and loyalty , it need do a good job with all factors , then consumers will gain good feelings on each brand touch point .

之后便提出了品牌接触点这个概念，品牌接触点指的是品牌与消费者接触、与消费者发生共鸣的环节。

After the paper put forward the concept of brand touch points , where brand contacted with consumers .

其次，在消费者品牌接触点模型和消费者品牌需求的基础上，建立一个测量消费者关键认知因素的模糊模型。

Second , on the basis of consumers ' brand cognition contact point modle and consumers ' needs , the author set up a model to measure consumers ' key cognition ingredient .

第三章论述了整合营销传播强调与消费沟通互动，首先必须了解消费者的心理行为，同时企业要通过多种途径增进消费者品牌接触点的体验。

The third chapter discusses the enterprises should know the consumers ' psychology and enhance the consumers ' experiences of brands through various ways , owing to enterprises emphasizes on integrated marketing dissemination and consumption interactive communication .

然后在情节价值层次和关系价值层次上分别对服务品牌接触点进行信息设计，并引进关系对话机制构建了服务品牌接触点沟通模型。

Then it designs the communication information on the arrangement of episode value and relationship value separately , builds up the model of service brand contact points communication through adopting the idea of relationship dialogue , and concludes the principles of the points communication .

实证分析旨在全面把握超市各类顾客感知其品牌信息的接触点的基础上，甄选出中小型超市的关键接触点，并对中小型超市IMC接触点管理的战略进行了深入的分析探讨。

Furthermore , it deeply analyzes and discusses the IMC contact points management strategies of small and medium supermarket .

最后本文探讨了如何通过顾客与产品服务品牌各种可能接触点让已有的、潜在的顾客感知这些产品服务，即产品服务品牌的推广。人工酒窝怎么做如何做到及时有效的控制？

Finally , the author discusses how to keep the present , potential customer perceive the service of goods , namely the popularization of the brand of service of goods .

基于品牌价值体现的接触点一致性管理探讨

Touch - Point Consistency Management Research Base on Brand Value Proposition