品牌诉求

Ⅵ图形的语言化应用，实际上就是Ⅵ由图形自身表达到借助语言的传达手段提升图形表达的准确性和有效性，解读Ⅵ图形的过程也就是在还原品牌诉求。

The language application of VI graphics is the enhancement of VI graphics expressive accuracy and effectiveness with the help of language , the process of deciphering VI graphics is also the embodiment of the brand itself .

品牌核心诉求点：“慢调悠闲生活”：生活简朴而优雅，简单而慵懒的生活方式，浓厚的艺术气息，宁静而和谐，在沉稳质感中融入悠闲舒适。

Core demands of the brand : " Slow adjustment leisurely life ": Life simple and elegant , simple and lazy way of life , strong art , quiet and harmonious , calm in the integration of leisure in comfort .

服装品牌平面广告诉求构成因素的理论研究

Theoretical Research on Appeal Brand Print Advertisement Appeal Component Factor

白酒品牌的广告诉求核心

The Demand Focus in Advertising Spirit Brand

品牌联动：双赢诉求下的广告传播策略

Brands Linkage : Ads Communication Strategy under Win-win Requirement

但是每个企业需要有自身的发展特点，这就引导出品牌差异性的诉求，所以研究课题中深入分析了解决这些问题的方法。

But every business needs its own development characteristics , which leads to differences in the aspirations of the brand , so in-depth analysis of research to solve these problems .

因此，新一轮白酒品牌竞争的制高点是品牌人性化诉求&将品牌的核心内涵赋予人格特征。

Therefore , the new focus on the brand competition will be the resort to brand personality , namely entrusting the brand with personality characteristics .

在消费心中树立良好的形象，所以品牌核心文化差别是能够满足快速时尚模式下品牌差异性的诉求。

In the consumer mind set a good image , so the brand is able to meet the core cultural differences mode fast fashion brand differentiation demands .