品牌忠诚度
- 名brand loyalty
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JDPower称,当车主换购一种较大的车型时,小型车制造商还拥有一个额外的优势,即很强的品牌忠诚度。
Makers of small cars have the added advantage , according to JD Power , of strong brand loyalty when owners trade up to a bigger model .
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一个示例启动场景是,使用Web2.0为业务或产品构建一个社区,并以此驱动价值,如提高客户服务和品牌忠诚度。
One example starting scenario is to use Web2.0 to build a community for your business or products , and drive value , such as improved customer service and brand loyalty .
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首席数字官的职责包括设计出并执行能够发展品牌忠诚度、以及社交媒体支持率的社会策略。
The CDO 's responsibilities are to devise and execute social strategies that grow brand loyalty6 and advocacy on social networks .
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麦肯锡(mckinsey)的一项调查对中国消费品市场不断上涨的竞争压力发出了警告中国消费者的价格关注度上升、品牌忠诚度下降,并且普遍变得更难以取悦。
Chinese consumers are becoming more price conscious , less brand-loyal and generally harder to please , according to a McKinsey survey that warns of increasing competitive pressures in the Chinese consumer goods market .
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Horrie表示:新闻报纸的读者并没有什么品牌忠诚度。
" Newspaper readers are pretty disloyal ," says Horrie .
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而供应商只有在满足一定的条件下才能从参与VMI中获利,因此供应商是否会有参与VMI的动机,要视供应商的产品和所在的行业性质以及消费者品牌忠诚度而定。
And only under certain conditions suppliers can benefit from the participation of VMI . Whether the suppliers will have motivation to participate in VMI depend on the nature of the products and the brand loyalty of consumers .
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SNS社交网站提倡实名制,用户信息真实,不仅为企业提供精准的用户群,实施精准营销,而且有利于企业挖掘潜在目标客户,提高企业品牌忠诚度。
SNS advocates real name registration and real user information , which not only provides the enterprises with accurate user groups to implement the precise marketing , but also helps the enterprises to excavate potential target customers , and to improve the enterprise brand loyalty .
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贝恩驻上海合伙人、该报告的主要作者兰尼斯(BrunoLannes)说,人们总有这样一种期待,即随着中国市场趋向成熟,中国消费者的品牌忠诚度也会不断提高,但我们现在认为不是这样的。
There 's always been an expectation that the Chinese will become more loyal as the market becomes more mature and we 're saying no to that , said Bruno Lannes , a Shanghai-based partner for Bain and the lead writer of the report .
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品牌忠诚度测度及策略导向模型
The Model for the Measurement of Trademark Devotion and Strategic Orientation
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品牌忠诚度是品牌资产的一个重要组成部分。
Branding loyalty is an important part of the branding assets .
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基于品牌忠诚度的品牌资产价值评估方法研究
Research Based on Brand Loyalty of Brand Equity Evaluation Methods
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因而,研究品牌忠诚度具有十分的现实意义。
Thus research on brand loyalty has extremely practical significance .
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品牌忠诚度及其测评研究
On the Branding Loyalty and the Research of it
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进而,建立了商业银行品牌忠诚度测量模型。
The paper then build the measurement model of commercial bank brand loyalty .
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武汉地区人群运动服装品牌忠诚度影响因素的研究
The Study of Factors that Influence Sports Clothing Brand Loyalty in Wuhan Area
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冲动性购买行为对品牌忠诚度的影响研究
The Influence of Impulsive Buying Behavior on Brand Loyalty
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基于品牌忠诚度的产品危机中责任归因影响研究
The Research of Attribution of Responsibility in Product Crisis Based on Brand Loyalty
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中英消费者品牌忠诚度影响因素对比研究
Comparative Research on Influencing Factors of Consumer Brand Loyalty between China and Britain
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品牌忠诚度分为情感忠诚和行为忠诚两个部分。
The brand loyalty consists of two parts : emotional loyalty and behavior loyalty .
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此外,每一个孩子,都是一个建立从摇篮到坟墓的品牌忠诚度的机会。
Furthermore , every child represents a new chances to build cradle-to-grave brand loyalty .
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无论是产品、技术还是服务,都给中国的传真机用户留下了非常深刻的印象,也在无形中建立了强大的品牌忠诚度。
These brands impressed Chinese customer greatly in products , technology , and service .
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豪华汽车买主的品牌忠诚度要远远高于大众市场品牌。
Brand loyalty is much higher among luxury car buyers than for mass-market brands .
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消费者价值观与企业营销策略对消费者品牌忠诚度的影响研究
The Influence of Consumers ' Values and Marketing Strategies on Consumers ' Brand Loyalty Intention
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有一些因子支持品牌忠诚度而有一些却不是特别支持的。
Some of factors were support the loyalty to brand and others not support enough .
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提高笔记本电脑品牌忠诚度的建议。
ⅴ、 Improve brand loyalty laptop recommendations .
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品牌忠诚度的构成及其测量
The Meanings and Measurement of Brand Loyalty
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在顾客心理能级中最重要的是顾客的品牌忠诚度,它集中体现着品牌资产的价值。
Brand loyalty degree is the most important one and epitomizes the value of brand assets .
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因此关于冲动性购买行为对品牌忠诚度的影响研究将具有非常现实的意义。
So it is very critical to study how impulsive buying behavior affects on brand loyalty .
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异质化市场下品牌忠诚度研究
Brand Loyalty Research in Heterogeneous Circumstances
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第八、加强对合作伙伴队伍的建设和发展,提高他们的品牌忠诚度。
Eighth , strengthening the construction and development of partner teams to enhance their brand loyalty .