品牌知晓度
- 网络Brand awareness
品牌知晓度-
对于低涉入程度而言，提高品牌知晓度是销售促进带给品牌的最大效用。最后，本研究不同意以往将顾客从销售促进中得到的利益只是省钱一项的结论。
For low-involvement , raising brand awareness is the chief effectiveness for sales promotions . Finally , we do not agree that consumers will buy the promoting brand just for " saving " .
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北京奥运会在这方面已取得不俗的业绩，上海世博会要从中得到启示，着力提高标志品牌的知晓度和沟通能力。
The Shanghai World Expo should learn the successful experience from the Beijing Olympic Games so as to enhance the popularity and the ability of communication of the symbolic products .
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这些人可能是记者、化妆师、或摄影师，这个展示机会将为他们的品牌带来独一无二的知晓度。
Be it a journalist , a make-up artist , or photographer , this showcase will bring a unique awareness to their brands .