广告促销效果
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用参数来检验广告促销效果的显著性,由于假设性限制难以满足,致使有效性下降。
The limits of parameter test of ad effect on expanding commodity sales usually lead to lowering of efficiency .
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针对目标客户群选择合适的广告媒体,可以用较低的广告费用获得较好的广告促销效果。
Selecting suitable advertisement media according to target customers , is helpful to achieve a preferable promotion effect at a lower fee .
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广告设计质量和广告传播质量影响和决定广告传播效果,广告的促销质量影响决定广告促销效果。
The ad disseminating effect is influenced and decided by designing quality and disseminating quality , and the promotion quality is the decisive factor to the promotion effect of ad.