广告策划创意

广告策划与创意课程教学方法及考核模式改革研究

On Advertising Policy and Innovation Teaching Method and Testing Models

从广告策划与创意看，春晚广告与春节晚会蓄意合谋，相互配置，完成由意义而至利益的置换；

From the view of advertisements , the comercial and entertainment plot together intentionally and coordinate mutually in order to complete the replacement from meanings to benefits ;

广告公司策划广告创意，制定媒介计划，详细说明会使用哪种媒介以及所占比例。

The agency creates advertisements and develops a media plan , specifying which media will be used and in which proportions .

具有现代广告的策划、创意、制作、发布的基本能力，以及市场调查与营销的基本知识和市场场分析、数据处理的基本能力；

Modern advertising planning , creative , production , the basic release , as well as market research and marketing of basic knowledge of the market and market analysis , the basic data-processing capacity ;

论广告策划程序在广告创意中的作用

Function of advertisement planning procedure in advertising creativity

文化是一种客观存在，它对广告活动的策划、创意及运作有着很大的影响，甚至对商务促销的效果产生决定性的影响，它是现代广告活动的外部制约因素。

Culture , an exterior restricting factor in modern advertising , is a kind of objective reality and exerts great effects on the planning , invention and operation of the advertising activity , and serves as a decisive factor to promote commercial affairs .