广告决策

因此，本文的研究不仅对寡头企业的广告决策有一定指导意义，同时也对具有显式闭环纳什均衡解的微分对策问题的特征提取，具有一定的理论价值。

Therefore , this study not only have some significance for oligopoly advertising decisions , but also some theoretical value for the feature extraction of explicit closed-loop Nash equilibrium solution of the differential game .

基于Internet下的广告决策问题的研究

Research on Advertising Decision Problem Based on Internet

对Internet广告决策问题产生的背景与国内外研究现状进行综述，并指出目前此问题在研究上存在的不足之处；

This paper summarizes the background and the investigative statues at home and abroad of Internet advertising decision problem . At the same time , the paper points out the shortages of the problem research at the present time .

对策论在广告决策定量分析中的应用研究

Application of game theory in quantitative analysis of advertising decision

我们可以应用智能体来进行个性化的广告决策。

We may use agents to make decisions .

论网络营销中的广告决策

On the Advertising Strategy in Net Marketing

结果表明，下期的定价和广告决策很大程度上依赖于本期的定价和广告决策。

The results show that the next period decisions lie much on the current period decisions .

电视广告决策支持系统

TV AD Decision Support System

本文提出了几种经济效果评估的量化分析方法，为企业决策者进行网络广告决策提供依据。

This thesis puts forward several kinds of quantitative analysis methods of evaluation of economic effect to provide basis for policy decider .

针对报业广告决策的特点，运用数据仓库技术和决策支持系统的思想开发出一套适应面广、灵活性高的智能决策支持系统。

An intelligent decision support system with good adaptability and flexibility for newspapering advertisement is developed by means of data warehouse technology and DSS .

在集中式供应链下，采用两阶段逆向归纳法给出两周期定价和广告决策，分析价格敏感系数和广告敏感系数对决策的影响；

In centralized supply chain , a two-period dynamic pricing and advertising strategy is given by a two-stage backward induction . The influence of price sensitive coefficient and advertising sensitive coefficient on decision is analyzed .

电子商务下的广告组合决策

Method for Enterprise 's Advertisement Combined Decision Under Electronic Business

电子商务环境的企业广告费用决策

Decision on Enterprise Advertisement Expenses under the E-Commerce Environment

研究了随机条件下的动态广告投入决策问题。

The dynamic optimal advertising model under stochastic condition .

报业广告智能决策系统的研究与应用

Study and Applications of Newspapering Advertisement Decision Support System

润滑油广告媒体决策研究

A Study on Lube Oil Ad Media Decision Making

企业广告竞争决策研究

Research on Decision of Enterprises ' Advertising Strategy

广告优化决策与广告竞争决策研究。

By means of numerical simulation example , studies the features of quality competition results . ( 4 ) Advertising optimization decision and advertising competitive decision .

对不同决策支持系统做了简要分析和比较，并给出了一种适用于我国家电企业的广告投放决策支持系统。

Introduce and compare , in brief , different kinds of DSS and put forward a kind of DSS suitable for Chinese home appliance companies ' ad-rate amount level .

当电视频道存在质量投资时，平台的广告量决策和获利途径略有不同，二者取决于质量投资成本的大小。

When quality investment exits in TV channels , quantities decision and ways of profit-making for advertising are some kind of different , which depends on the size of quality investment .

网络环境下的广告投放Vague决策模型研究

Research on the Vague Decision Model of Network Advertising

网络环境下广告资源优化决策模型

A decision model of optimally scheduling web advertising resources

广告与利润决策中的数学建模

Mathematical Model in Strategy of the Advertisements and Profits

广告媒体战略决策研究

Advertising Media Strategy Research

在企业产品最优销售价格已经确定、企业间的竞争不宜再通过变动价格来进行的情况下，广告费用投入决策是非价格影响因素竞争中最为主要的内容之一。

Decision of advertising expenses is one of the most important competitive factors , especially , when the optimum price is decided .

为了增加双方的收益，供应链成员应该在广告上集成决策。

To increases profits for both parties in a supply chain , we recommend that the integrated decision in advertising should be the best solution .

例如，在管理领域，资源共享技术可应用于知识获取、广告营销、决策意见形成、组织间信息交换与传播等许多方面。

For example , in management scope , resource sharing technology can be applied to many other aspects such as knowledge acquisition , advertising marketing , decision-making , inter-organizational information exchange and communication .

海量数据分析在广告投放、科学决策等领域发挥了重要做用。

Massive data analysis is more and more popular in the area of advertising and scientific decision-making .

这个模式提供了企业主客观且有效的方式來选择广告代言人，为决策者提供一个參考的依据。

The proposed model helps businesses to effectively select a spokesman by providing the basis for their decision making .

提出了两企业间进行广告与投资分配决策竞争的一般模型，对这个一般模型及其特殊形式进行了研究；

In this paper , a general model about two enterprises to allocate production and advertising investment is set up .