物流营销

利用4Cs理论实行物流营销，是挖掘潜在需求的有效手段。

The effective way of digging latent demand is to carry out logistics marketing by using 4Cs theory .

这些都需要制定物流营销战略规划、营销组合策略并全力实施才能实现。济南银座数码广场营销组合和策略探析

These all need logistics marketing strategic planning and policy . Marketing Analyzing of Jinan Silver Plaza Digital Square

整篇文章完成了基于服务体系的物流营销模式的研究。

The entire article complete the logistics service marketing research marketing mode .

广西K物流公司营销战略研究

Research on Marketing Strategy of Guangxi K Logistical Company

最后对MR物流公司营销战略控制与风险规避也做了详尽的阐述。

Finally , the author also set forth elaborately about how to control the strategy and evade risks in the actualization .

4Rs理论与第三方物流企业营销创新

" 4Rs " and Marketing Innovation of the Third Party Logistics Service Provider

第三章，在物流服务营销4C理论的指导下，作者给出了南通外运精细化营销的基础模型。

In the third chapter , the author , directed by the " 4C " theory of logistics service marketing , the author gives the core of this paper , the basic Modal of Refined Marketing of Sinotrans Nantong .

企业物流与营销的成本权衡

How to Balance the Costs between Logistics and Marketing in Enterprises

武汉市区域性物流企业营销战略创新研究

Research on Marketing Strategy Innovation of Regional Logistics Enterprises in Wuhan

基于观念图平面可嵌入性分析的运输型物流企业营销管理

Marketing Management of Transport Logistics Enterprises Based on Embedded Analysis of Ideas

中小型第三方物流企业营销现状及创新研究

Small and Medium-sized Status of Third-party Logistics Enterprises and Innovative Marketing Research

基于大规模定制模式相关的研究已经很多，例如产品开发、物流、营销、生产计划等，但是在质量管理方面仍然是空缺。

But the research on quality based on Mass Customization is still vacancy .

第三方物流定制营销中的模块化设计

Modularity Design in Customization Marketing of Third Party Logistics

深度营销理论的发展，为第三方物流企业营销的选择带来了新的突破。

The development of the depth marketing theories provides a new choice for our .

新时期物流企业营销研究

Research of Logistics Enterprise Marketing in Current Period

物流是营销的另一半&成长企业供应链管理探讨

The logistics is the remaining half of marketing

它还提供了物流和营销服务。

It also offers logistics and marketing services .

此外，劳动力、场租、物流和营销成本也在急剧上涨。

This adds to steep rises in labour , rental , logistics and marketing costs .

最后，论文从组织架构保障，流程再造，激励措施、人力资源开发等几个方面进行阐述和设计，使综合信兴物流的营销战略得以落实。

Finally , this paper explains and designs the guarantees from organizational structure , process reengineering , performance appraisal , HR development and other aspects , to implement the marketing strategies of ISH Logistics .

本文在分析现阶段物流企业营销面对的外部环境的基础上，阐述了物流市场客户需求和物流服务功能，并相应提出物流企业的市场定位及营销策略。

Based on the analysis of the current external marketing environment the logistics enterprise faced , the author expounds client demand and logistics service function . And puts forward the corresponding market positioning and marketing strategy for logistics enterprise .

给出了灰局势决策的原理和方法，提出了衡量第三方物流企业营销策略优劣的评价指标，结合实证研究，得出了第三方物流企业营销策略选择的一般步骤，建立了决策模型。

The authors introduce the principles and method in grey decision-making and the interchanging method of synthesis effect measure for the marketing strategy of third party logistics . By the means of the experimental research , the procedure of selecting marketing strategy is developed and a decision model is established .

指出电子商务和便捷物流对PLC营销产生巨大影响，成为当前PLC企业市场的重要特征。

E-commerce and Convenient Logistic impact heavily to the marketing of PLC , they both are important characteristics of Current PLC enterprise market .

提出了第三方物流企业进行营销的必要性，分别从企业的内部和外部两个层面分析了第三方物流企业应用4Ps营销组合理论的局限性；

The necessity of marketing of the third party logistics service is set forth . The limitation of application of " 4Ps "( product strategy , price strategy , place strategy , promotion strategy ) in the third party logistics is summarized separately on internal and external conditions .

中小物流企业市场营销策略

Study on the Marketing Strategies of Small and Medium Sized Logistics Enterprises

成都物流港市场营销策划

Marketing and Planning for " Chengdu Logistic Harbor "

区域性物流企业服务营销探讨

Discussion on Service Marketing of Regional Logistics Business

随即，结合物流行业服务营销的现状，说明了服务营销的价值。

Then the value of services marketing is illustrated based on the status of logistics services .

论物流与市场营销的关系

The Relationship Between Logistics and Marketing

研究了物流管理、营销渠道管理、普通商品流通渠道与供应链管理之间的异同；

It differentiates logistics management , marketing channel management , merchandise circulation channel management and supply chain management .

第4章建立中国物流企业战略营销模式的意义，主要分析了我国建立战略营销模式的必然性和积极意义；

In the fourth chapter , I will introduce the significance of establishing the mode of strategic marketing for Chinese logistic companies .