形象营销

论企业形象营销

On Corporate Image marketing

如今，随着城市间竞争的加剧和电影影响力的不断扩大，电影越来越成为城市进行形象营销的重要选择。

At present , with the increased competition between cities and the expanding influence of films , films have increasingly became an important choice of city image marketing .

基于游客感知满意度的景区形象营销研究

An Analysis of Marketing Image of Tourists Apperceiving Satisfaction in Scenic Spots

营销领域中永恒的主题&形象营销

The Theme of the Marketing Areas & Image - marketing

基于犯罪学视角的旅游目的地安全形象营销研究

Exploring and Marketing an Image as a Safe Destination : A Criminal Perspective

第二部分论文的主体部分，重点分析研究节事活动与城市形象营销，节事活动运作过程如何实现城市形象营销的问题。

The second part is the main body of this paper . It focuses on the problem that how to realize the city image marketing through the festival events process .

在介绍当代城市形象营销宏观背景的基础上，分析城市形象营销策略的主要特征，并深入剖析伦敦3个千年工程的策划目标和实际经营状况。

On the presentation of the general background of city marketing , the principal characteristics of city image marketing are analyzed , with three Millennium projects in London as examples .

第二，改善旅游企业经营管理，提高旅游目的地的可进入性，加强旅游基础设施、服务配套设施建设，加强旅游形象营销。

Second , improve the tourism business management , improve the ability of tourist destinations can be entered , strengthen the tourism infrastructure , service facilities construction , strengthen the tourism image marketing .

中国、日本和英国旅游形象营销的典型案例表明，旅游目的地形象营销模式的选择与旅游业发展水平密切相关。

The typical case of travel image marketing in China , Japan and Britain shows , the choice of the destination image marketing mode of the travel is closely related to development level of tourist industry .

在营销渠道战略的指导下，本文从服务、渠道改进、关系营销、渠道一体化、形象营销等角度提出了金星药业的营销渠道策略。

At the guide of the general marketing channels strategy , the article comes out the five tactics : service tactics , channels improvement tactics , relationship marketing tactics , channels integrated tactics and corporation identity tactics .

论文论述了形象营销的特征及作用，尝试以企业形象、产品形象、服务形象等为主体构建形象营销体系，并提出了企业形象营销的运作模式。

Thesis discusses the feature and function of image marketing , attempted that regard corporate image 、 production image and service as main part to build image marketing system , and put forward operating model of corporate image marketing .

最后，借鉴和运用了服务营销、形象营销等较为前沿的营销理念，制定了电力优质服务营销、引导消费、形象营销等营销策略，赋予了一般电力营销新的含义；

Final , refer to and utilize service marketing , image marketing etc. relatively the marketing forward position concept , propound the tactics of power high quality service marketing , guide consuming , image marketing , compose general power marketing new meaning .

第一部分主要对全文需要的理论支持进行阐述，介绍了城市形象营销理论内容，城市形象定位与城市形象识别系统；介绍了节事活动的概念类型、运作原则与作用。

The first part mainly introduces necessarily theoretical support , which gives a description of city image marketing theory , city image Location and city image recognition system , which also gives a description of festival events concepts , principles and its roles .

作为市场营销传播领域兴起的一种新观念，整合营销传播为我国城市经营者提供了一种全新的思路和视角，开展城市形象整合营销传播将引领我国城市走向一个新的时代。

As a new concept of Marketing , Integrated Marketing Communication provides a new train of thought and angle of view for the city managers of our country .

接着，从传播主体整合、内容整合、渠道整合以及受众满足四个角度出发进一步探讨我国城市形象整合营销传播的实施策略。

Subsequently , I will further explore the implementation strategy of Integrated Marketing Communication of domestic city image from four perspectives : communication subject integration , content integration , channel integration and audience satisfaction .

第五章南京农业旅游市场开发措施，根据南京农业旅游发展现状及南京农业旅游市场特征，对南京农业旅开发，从形象、营销等方面提出一些建设性建议。

Chapter 5 gives some suggestion and offers some feasible measures of the further development of agritourism of Nanjing according to the recent statues and the characters of tourist market of agritourism of Nanjing .

分析了网络虚拟形象服饰营销的种类和它们各自的特点、发展过程及现状，对它的商业价值进行了讨论与展望。

Has analyzed the network virtual vivid clothing marketing type and they respective characteristic , the developing process and the present situation , has carried on the discussion and the forecast to its commercial value .

然后，以整合营销传播理论为指导，在把握其主要特征以及现有学者提出的理论模式的基础上，建构起我国城市形象整合营销传播的运作模式。

Then , under the Integrated Marketing Communication theory and on the basis of its main features and theoretical models , this paper aims to construct a operational model of Integrated Marketing Communication of domestic city image .

品牌经济成为现代经济发展的主流，品牌资产是企业最重要的无形资产，因此作为品牌资产核心的品牌形象成为营销学界一项重要的研究课题。

As brand equity has become the most important intangible asset , brand economy is becoming the mainstream of modern economic . Brand image , as the core of brand equity is an important research topic in marketing academia .

以创立知名品牌为形象的市场营销战略；

The strategy of building the image of renowned brands ;

地域旅游形象塑造与营销研究

The synthesic study on the model of destination tourism image and its marketing

论旅游地的形象与市场营销

On the Tourism Image and Marketing

联想希望改变多年来的形象，首席营销官大卫•罗曼承认联想公司的形象有些老派。

Lenovo wants to revamp its tired image , which CMO David Roman admits is somewhat avuncular .

促销管理是企业应对竞争、扩大市场、争夺客户、树立形象的基本营销手段。调查发现，我国企业对企业促销管理实践还存在着许多问题。

Business surveys have revealed that there are a lot of problems in the practice of the B to B promotion management in China .

市场营销自20世纪50年代产生以来，大致经历了品牌形象、社会营销、关系营销、合作营销这样的发展历程。

Since the 1950s , marketing has roughly experienced , four developing phases : brand image , social marketing , relation marketing and cooperation marketing .

为客户提供品牌一体化的形象设计，营销策略制定，长期发展规划和推广策略。

Providing visualized image design , marketing strategy , advertising scheme , product promotion and long term development plan for customers according to their actual situations .

这将对改善甘肃电信的服务形象，提高营销服务能力，赢得客户市场起到积极地推动作用。

This will play an active role in improving the service image of Gansu Telecom Company , advancing the ability of marketing service and gaining the customer 's market .

而对于整个出版社的发展战略而言，如何树立品牌形象及确定营销重点则是最为关键的。

As to the entire development strategy of the publishing house , the most important thing is that how to establish brand image and determine the key facet of marketing .

同时，从项目策划思路、形象定位、营销策划的具体操作方案等几个方面对阳光名仕广场项目的营销策划方案进行周密的设计。

At the same time , from the project planning ideas , image positioning , marketing planning concrete operation scheme aspects of " sunshine project " famous square of marketing planning schemes for a detailed design .

并以提高品牌知名度、消费者品牌忠诚度、创立国际知名品牌为目标，从品牌形象、品牌营销手段、品牌营销环境、品牌定位和全球化的品牌目标等五个方面提出了解决办法和决策建议。

It aims at enhancing brand popularity and custom ' loyalty towards brand and creating international well-known brand . This paper offers resolution and proposition of decision-making on brand image , marketing skills , marketing environment , orientation and global brand target .