营销导向

关系营销导向对渠道冲突的影响研究

A Empirical Study of Influence of Relationship Marketing Orientation on Channel Conflict

关系营销导向下企业组织结构面临的转变

Transition of the Enterprise 's Organizations Structure under the Relationship of Marketing Orientation

网络营销导向下的YT公司网站优化管理研究

Study on Website Optimization and Management of YT Company Guided by Cyber Marketing

营销导向的城市规划：城市吸引力的创造

Marketing-oriented Urban Planning : the Creation of Urban Attraction

第二，关系营销导向对企业与其渠道伙伴共同解决问题有直接且正向的影响；

Secondly , relationship marketing orientation positively affects a firm to adopt joint-problem-resolution approach .

营销导向型企业致力于满足界面需求；

The second is marketing-oriented , which focuses on how to satisfy boundary needs .

关系营销导向是一种将买者与卖者之间关系看成公司运营核心的营销价值观。

Relationship marketing orientation is marketing value that puts buyer-seller relationship at the center of operational thinking .

市场营销导向的战略决策系统决定商业企业创造名牌形象的战略发展方向；

Market - oriented strategical decision system decides the developing direction of commercial enterprises ' famous brand image .

然而在现实中，很多企业都不同程度的实施了这两种营销导向，却失败了。

However , in reality , many enterprises implementing these two marketing orientations in varying degrees face the failure .

从理论上剖析，市场导向和关系营销导向都是改善企业绩效的可行路径之一。

From the perspective of theoretical analysis , market orientation and relationship marketing orientation are both the feasible paths to high performance of companies .

企业的管理主题已经从过去的生产导向、营销导向、质量与技术导向，转变为今天的顾客导向。

The management topic of the enterprise already has led to customer direction now from the past production direction , the marketing direction , quality and the technique direction .

我国非营利组织在应用社会营销导向方面，呈现出以下特点：社会营销导向在各级非营利组织中的应用呈现阶梯式的存在模式；社会营销观念缺乏理论高度。

The application shows the following characteristics : the application in all levels of our NPOs showed the existence of ladder-type pattern ; lack of theory of social marketing concept .

这具体表现在关系营销导向的三个维度即互信、沟通和理解对态度冲突均具有显著的负向影响，同时互信对结构冲突的负向影响也得到了检验。

Because the three dimensions of relationship marketing orientation have a significant negative impact on attitude conflict , and mutual trust has a significant negative impact on both structure conflict and attitude conflict .

最重要的是，新量表修改了原有量表的用语，使其更符合关系营销导向的内涵，弥补了原有量表缺乏表面效度的缺陷。

What is the most important is that modified terms are used in the new scale so the new scale better conforms to the concept of relationship marketing orientation and makes face validity better .

环境定位与企业绿色经营战略的结合是制造型企业对公众不断增长的绿色需求做出的反应，这就促使在制造型企业内部形成一种全新的经营哲学&绿色营销导向的理念。

The environment oriented and green operating strategy is the response to the increasing green demands , which makes contributions to formation of completely new operating philosophy & green marketing oriented concept among manufacturing enterprises .

卡尔.阿尔布雷克特说：我们的经济是一个服务型的经济。许多制造企业正在努力从传统生产导向转向营销导向；其中一部分企业成为服务导向型企业。

Karl Albrecht said : " our economy is a service economy " . Many manufacturing companies are working from the traditional production guide to marketing orientation ; one part enterprise is becoming service oriented enterprise .

其一是提升客户的让渡价值来驱动客户购买的动机从而支撑营销导向的传统发展，其二是提升良好的客户关系来驱动客户满意的回馈从而支撑服务导向的新型发展。

One is to support marketing-oriented with traditional development by improving the value of customers to drive purchase , while the other is to support service-oriented with modern development by improving relationship with customers to get satisfaction .

这就使越来越多的房地产企业将重心转向以市场需求为核心的经营管理中，营销导向型的企业经营战略也日益明显。

This causes a situation that more and more real estate enterprise are going to focus on business management based on market demand , so marketing strategy is playing a more and more important role in enterprise management .

第四章指出了为保证内部营销导向的人力资源管理变革的成功实施，必须要构建一个切实的变革支持系统，包括观念、角色、人员及结构等方面。

The fourth chapter suggests that in order to ensure the successful implementation of internal marketing oriented human resource management change , there must be a sound change support system , including concepts , roles , personnel and structure etc.

实证研究表明市场导向和关系营销导向能通过顾客满意对市场绩效产生影响，顾客满意能通过市场绩效对财务绩效造成影响，竞争强度和客户类型有调节效应。

The results show that market orientation and relationship marketing orientation have influence on performance through customer satisfaction , customer satisfaction has influence on financial performance through market performance , competitive intensity and client type both have the moderating effect .

21世纪，企业的营销导向从以产品为中心转向以消费者为中心，企业加强了对消费者信息的收集分析。

In 21 ~ ( st ) century , the enterprise transforms its marketing focus on consumers from products . More and more enterprises attach importance to collect and analyze consumer information in according to which the marketing decisions are made .

因此，必须重视读者导向、重视市场导向和营销导向，灵活运用各种版面元素，对报纸版面进行科学合理的设计，以提升报纸的整体竞争力。

So , the guidance of readers , market and marketing should be stressed and all kinds of layout elements should also be used flexibly . The newspaper layout should be designed scientifically to enhance the whole competitive power of the newspaper .

对我国企业经营由生产导向转变为市场导向、产品导向转变为顾客导向、营销导向转变为服务导向的重大变化进行了论述。

This paper discusses on the important transformations of the operation of our country 's enterprises from the production-guided operation into the market-guided operation , from the products-guided operation into the customer-guided operation , and from the marketing-guided operation into the service-guided operation .

受众选择行为是媒介营销的导向和出发点。

Therefore , the selecting activity of the audience is the starting point and the orientation of media marketing .

国外的众多商业银行都在尝试以服务营销为导向调整银行营销体系和营销重心。

Large numbers of foreign commercial banks are trying to adjust banking system and the marketing focus , and to be service marketing-oriented .

在经济全球化的今天，我国旅游业要想在竞争激烈的市场环境中生存和发展，必须以市场营销为导向进行新的尝试&水平营销。

Marketing must escape from vertical marketing and level marketing , and eventually win . As economic globalization , Chinese tourism industry want to survive and develop in competitive environment , it must make a new attempt - lateral marketing .

在德国功能理论的指导下，译者可以遵循以市场营销功能为导向和以译文读者为导向两条原则，采取灵活地策略进行旅游材料翻译。

Under the guidance of German functionalist translation , translators can follow the marketing function oriented and the target reader oriented principles in adopting flexible strategies to translate tourist guides .

随着营销领域顾客导向思想的建立，市场营销理念出现了从顾客满意、顾客忠诚到顾客价值的变化趋势。

With the coming of the concept of customer-orientation , there appears in marketing the tendency of the change of concept from customer satisfaction or customer loyalty to customer value .

本文借助营销中市场导向和用户导向的思维方式，构建了市场主导战略模型，来解决管理中的战略规划问题，对当前战略模型理论作一补充，并对其定量化做了一定的研究。

Considering the market - driven and user - driven ideas in marketing , this thesis structures the market - driven strategy model and does some application study to solve the strategic planning problem in management in order to supplement the strategic model in theory .

营销创新对市场导向和营销绩效间关系的中介效应研究

Research on Medi-Effect of Marketing Innovation between Market Orientation and Marketing Performance