领先者战略
领先者战略-
充分发挥企业现有的在营销、品牌方面的优势，选择积极进攻类型的市场领先者战略作为其基础战略；
It should take advantage of established market network and good reputation on brand and select the style of initiative attack market leader strategy as its basic strategy ;
-
后发企业如何实现跨越式发展，成功取代在位企业成为新的行业领先者一直是战略管理理论中一个重要的命题，但长久以来未能得到很好的论证。
How latecomer firms can achieve leapfrog development successfully and replace the incumbents into a new industry leader was an important proposition of strategic management , but failed to be properly addressed for long time .