二线品牌

X公司并非输配电行业的领军者，从市场地位来说仅是出于二线品牌前列。

X Co. , Ltd. is not a leader of this industry , but only in a position of second rank brands in the market .

维多利亚•贝克汉姆还推出了价格便宜点的二线品牌Victoria，她先费尽心思预选出约500件，然后逐步淘汰，直到选出自己最心仪的款式：“我们店面空间有限。”对于那些未上架的衣服，她这样解释道。

Beckham , who also offers a broad diffusion line ( Victoria , by Victoria Beckham ) had wrestled with an estimated 500-piece edit before whittling it down to her favourite looks : " We ran out of space , " she said of the clothes she had kept back .

尽管存在诸多挑战，但快速增长的智能手机市场应该会为中国二线品牌提供一定的发展空间。

Despite the challenges , the fast-growing smartphone market should offer room for Chinese second-tier brands .

你会否用其他二线品牌来取代奢华品牌？

Will you use any other cheaper brand like " Fion " to subtract luxury brand ?

跨位是二线品牌（挑战者）向一线品牌（领先者）挑战，或企业要谋求新的增长点而提出的经营新理念。

Promotion is a new managing idea which is for second-line brand to challenge the leading brand or for the enterprises to try for a new point of growth .

很快澳柯玛多元化失败，公司新的领导班子决定将业务集中在冰柜、小家电和电动车业务上，但是此时澳柯玛曾经占绝对优势的冰柜市场已被其他品牌夺走，澳柯玛下滑成二线品牌。

The plurality was failed soon , and the new leadership decided to focus on business in freezer , small household electrical appliances and the electric car , but AUCMA which had ever been in absolutely advantage was in place of other brand at that time .

酷派是主要的二线手机品牌，于去年成为了国内互联网企业乐视旗下的子公司。

A major second-line phone brand , Coolpad became a branch of Chinese internet conglomerate LeEco last year .

在大众市场上，国际二线，三线品牌进入中国的速度越来越快，数量也越来越多。

In the mass market , international second and third line brands have entered China market increasingly fast and more .

本文还论述了在中国二线城市市场推广品牌，如何实现时尚品牌的差异化和品牌认知度，避开那些已经成为饱和的奢侈品中心的城市的白热化的竞争。

This thesis also demonstrates how launching the brand in " Second Tier " Chinese cities can help fashion brands achieve differentiation and brand recognition by avoiding the fierce competition in those cities which have become the overcrowded epicenters of Sino-European luxury .