企业形象目标

产品形象设计是为实现企业形象统一识别目标的具体表现。

S The image design of products is the creation of an identical image-identification mark for the enterprise .

网络广告的实质就是企业充分利用互联网络的传播能力将产品信息和企业形象传达给目标受众，其影响能力是由广告与网络相结合而产生的。

The essence of internet advertising is that the advertising information be transmitted to the objective receiver by the medium of internet . Its influencing ability is combined by the advertising and the internet .

在现代企业的实践中，要求企业文化建设要以生产经营为中心，以企业精神为灵魂，避免虚泛化；以塑造企业形象为目标，突出特殊性。

In the practice of modern enterprises , the construction of culture of enterprise should take production and management as center , spirit of enterprise as soul and avoid emptiness so as to shape the image of enterprise and stress particularity .