企业道德资本

企业道德资本已是研究企业伦理的重要视角。

Enterprises moral capital on business ethics is an important perspective .

从经济伦理学的视角，诚信是社会主义市场经济的道德本质，是基本的伦理规则，同时，也是企业巨大的道德资本。

From the visual angle of economy ethics , the honesty and faithfulness is the moral essence of the socialism market-economy and it is the basic ethical rule . Furthermore , it is the tremendous moral capital of an enterprise .

关键字：诚信.企业.企业伦理.道德资本.企业文化。

Keywords : honesty and faithfulness . enterprise . corporate ethics . moral capital . corporate culture .

最后，在前面所有的这些研究基础上，重点阐述了道德资本和企业社会责任的辨证关系，以及培育企业道德资本、加强企业社会责任可行性方法。

Finally , on the basis of all front of researches , stressing discuss the dialectical relations between moral capital and corporate social responsibility , feasibility of methods for cultivating corporate ethics capital and enhancing corporate social responsibility of as well .