企业渠道建设

中国快速消费品生产企业渠道建设研究

Research on Channel Construction of Chinese Fast Moving Consumer Goods Manufactures

因此，未来实体渠道与电子渠道在企业渠道建设发展中是如何定位的，两者应该是怎样的关系日益成为理论界与企业界关注的重要问题。

How to position the physical channels and electronic channels and which relationship between the two , are the important issues in Theorists and business .

浅谈电信企业营销渠道建设的重要性

Briefly on the importance of sales channels construction of telecom enterprises

因此，在新的竞争背景下，电信企业营销渠道建设已成为一个值得高度重视的课题。

So , in the new competition background , the sales channels construction of the telecom enterprises lias become a highly - valued task .

医药生产企业营销渠道建设的核心内容就是企业采用什么样的分销模式、选择哪些经销商参与分销，以利于更大限度的发挥渠道和渠道成员的功能和作用；

The key contents of medicinal manufacturing enterprise marketing channel constructions is that which distribution modes and which distributors enterprise choose , in order to benefit the full play the function and use of channel and channel members ;

旨在为移动运营商实现渠道精细化管理提供解决方案，同时能为国内电信企业制定渠道建设策略、有效支撑客户与业务发展，提供一定参考价值。

This paper tries to offer a solving thought for mobile carriers to realize the channel subdivided management , also has referential meaning for domestic telecom enterprises to build channel construction strategy , support to develop customer and business .

本文力图提出一套快速消费品企业分销渠道建设、管理的具体办法，能为国内快速消费品企业分销渠道管理提供借鉴，为其扩大市场占有率、创建国内国际知名品牌打下坚实的基础。

This thesis provide measures of distribution channel management and building of FMCG firm , which can provide reference to domestic FMCG firm so that home firms can enlarge its market share and build up the world famous brand .

生产企业营销渠道系统建设中的中间商关系研究

A Study on the Relationship between Manufacturer and Intermediary in Marketing Channel

基于企业危机的渠道建设

Channel constructing based on enterprise crisis

产业融合成就伙伴&摩托罗拉企业移动业务渠道建设新格局

Integration of Industries , Partnership Relation Will be Established & New Chessboard for Motorola Enterprise Mobility Business

也希望本文的研究为其它企业在营销渠道建设、优化过程中提供帮助和借鉴作用。

Meanwhile , this paper is desired to provide the support and reference for marketing channel construction and optimization in other companies .

同时，也希望通过本文的研究能对国内的企业制定营销渠道建设策略、实施有效的营销渠道管理、提升营销渠道销售能力具有一定的参考价值。

Meanwhile , I hope it can have a reference value to the domestic enterprises on the lay-down of marketing channel strategies , the implementation of effective marketing channel management and the enhancement of marketing channels sales capabilities .

激烈的市场竞争和强大的技术变革，使企业营销服务渠道的建设变得更加重要。

Fierce market competition and strong technological change make the construction of enterprise 's marketing service channel more important .

通过研究，本文旨在对电信企业营销渠道管理提出建设性意见，对电信企业管理营销渠道带来启发和裨益。

Through research , this paper is for the purpose of proposing some constructive suggestions to telecom enterprises ' marketing-channel management and bringing inspiration and benefit to telecom enterprises ' construction and management marketing channels .

纵向限制措施是企业在市场实践，尤其是企业的渠道建设中广泛采取的对下游企业的各种限制性做法的总称，包括转售价格维持，区域市场圈定等。

Vertical restraints are general practice in the marketing , especially in construction of channel which contain resale price maintenance , exclusive territories , exclusive dealing and tying .

同时与目前中国企业常用的几大渠道模式进行对比分析，从而为我国企业在渠道建设和改革中提供一些有意义的启示。

At the same time with the current Chinese enterprises commonly used several channel models are compared and analyzed , which for our country enterprise in channel construction and reform to provide some meaningful enlightenment .

产品的特点决定了企业对目标市场的选择和消费者的购买习惯，因此产品的行业特点在很大程度上决定着企业营销渠道的建设。

The product characteristic has decided the goal market choice of enterprises and consumer 's purchase custom , therefore the product profession characteristic is to a great extent deciding the enterprise marketing channel construction .

通过企业分销渠道战略管理，分销渠道被提到了企业全局战略的高度，这必然要求企业高层的重视和参与，把企业的分销渠道建设成为企业核心竞争力的一个重要组成部分。

Distribution channel has been mentioned as important with the enterprise overall strategy by strategic management of distribution channel , it demands participation of enterprise high-rise to turn the enterprise distribution channel into the important component of enterprise core competition .