在报业传媒竞争激烈、同质化倾向严重的情况下，策划是突显传媒独特的定位与品牌特色、提高竞争力的重要手段。
With the competitive power of newspapers fiercer and fiercer and the tendency of identification more and more serious , the scheme is important way to stand out the only the orientation and brand feature and advance competition ability .
传媒同质化