低碳营销

1

旅游城市低碳营销策略的创新设计过程。

Innovation design process of low-carbon marketing strategy of excellent tourism city .
2

对旅游城市低碳营销策略的创新设计进行渗透和提炼，将营销策略标准化。5、实证研究。

The penetration and refining of innovation design process about low carbon marketing strategy of tourist cities , and standardize the marketing strategy . 5 .
3

最后，本研究还从政府部门职能完善、旅游目的地低碳旅游设施建设以及有效实施低碳旅游营销三个角度提出了相应的管理策略。

They are perfecting the government functions , constructing low-carbon tourist facilities in tourist destination and also implementing low-carbon tourism marketing effectively .
4

主要研究内容如下：1、文献回顾与评析。对低碳研究领域相关概念的界定，以及对国内外关于低碳经济、低碳旅游和城市营销理论和成果进行述评，掌握国内外研究进展。

Literature review and analysis . Give the definition related to low-carbon , and review the low carbon economy , low-carbon tourism and city marketing theory and results , master research progress at domestic and foreign . 2 .