品牌化决策

第七部分就品牌化决策、品牌名称决策、品牌战略决策、品牌管理策略等方而对建行公司业务产品品牌建设问题做了一些基本研究。

From part seven , we can know that brand construction is very important for the development of the corporate business product management of CCB , and want to research these following basic issues : branding decision , brand-name decision , brand-strategy decision , and brand-management strategy .

而后对几个阶段进行较系统的理论与方法的研究与探讨，在品牌化决策阶段提出运用波特五力模型与要素分层法结合进行决策的方法；

Then , it carries out systematically theoretic and methodological research and discuss on these stages . On the stage of brand strategy , the method of combining Michael Porter strategic analyzing model and element separation method for strategic decision is brought up ;

本文从品牌创建的理论研究入手，把品牌创建看作一个有时间性的过程，具有完整的项目周期，并把其分成了品牌化决策、品牌定位、品牌形象塑造、品牌初期推广几个阶段；

The article begins with the theoretical research of establishing brand , think establishing brand as a timeliness process and possessing complete item circle , and separate it into several stages of brand strategy , brand position , brand image shaping and brand primary popularizing .