品牌退出
- 网络brand retirement
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近年来,美国零售商百思买(BestBuy)和家得宝(HOMEDEPOT)等大型国际品牌都被迫退出了中国市场。
Big international brands such as US retailers Best Buy and Home Depot have been forced to abandon China in recent years .
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和所有其他事物一样,品牌也有产生、成长、繁盛乃至衰退的生命周期。疲软的老字号品牌在不断地退出市场,被那些可能是更好的新品牌所替代。
Like other things , Brand also has the life cycle of producing , growing , prosperous and even recession . Weak old brand withdraw from the market continuously may be replaced by a better new brand .